Intangible Heritage ຊຸດພາບປະກອບ by Zhou Xiaoshu is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2023
Intangible Heritage ຊຸດພາບປະກອບ
by Zhou Xiaoshu
Client: Northeastern University of China
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
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- Verified Award Winner
- Verify Award Status for #149429
The Design
About Intangible Heritage ຊຸດພາບປະກອບ
Intangible Heritage ແມ່ນຊຸດພາບປະກອບສາມພາບກ່ຽວກັບມໍລະດົກວັດທະນະທຳທີ່ບໍ່ມີຮູບຮ່າງຂອງປະເທດຈີນ. ພາບປະກອບເຫຼົ່ານີ້ນຳສະເໜີສິລະປະການຫຼິ້ນພິນພິພາ (Pipa), ເຄື່ອງເຄືອບຊີລາດອນຫຼົງເຊວียน (Longquan celadon) ແລະ ງານບຸນໂຄມໄຟຈື້ກົງ (Zigong Lantern Festival). ແຕ່ລະພາບຖືກແຕ້ມດ້ວຍໂປຣແກຣມອອກແບບແບບເວັກເຕີ (vector) ດັ່ງນັ້ນລາຍລະອຽດອັນລະອຽດອ່ອນຈຶ່ງຍັງຄົງຄົມຊັດເມື່ອພິມໃນຂະໜາດໃຫຍ່. ແຜ່ນພິມມີຂະໜາດ 800 x 800 ມິນລີແມັດ. ຫົວຂໍ້ດັ້ງເດີມຖືກແປງໃຫ້ເປັນພາສາທາງສາຍຕາທີ່ທັນສະໄໝ ເພື່ອນຳໃຊ້ໃນອອນລາຍ, ສື່ສິ່ງພິມ, ປຶ້ມ ແລະ ອາລະບໍາຮູບພາບ. ຈຸດປະສົງແມ່ນເພື່ອຊ່ວຍໃຫ້ສາທາລະນະຊົນໄດ້ຮຽນຮູ້ກ່ຽວກັບປະເພນີເຫຼົ່ານີ້.
The Recognition
About the A' Design Award ລະດັບເງິນ
Intangible Heritage ຊຸດພາບປະກອບ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Intangible Heritage ຊຸດພາບປະກອບ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Intangible Heritage ຊຸດພາບປະກອບ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The theme of this project is Zigong Lantern Festival, Pipa Art and Longquan Celadon. They are valuable intangible cultural heritage of China. Draw three artistic illustrations by computer to creatively show the essence of these cultures. The combination of computer technology and traditional art has the characteristics of creativity, design and application. This set of works is to let the public know more about China's intangible cultural heritage and inherit traditional culture.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
- Tags
- Intangible cultural heritage, pipa art, Longquan celadon, Zigong Lantern Festival, illustration, computer painting.
- Production Technology
- This series of illustrations are drawn by illustrator vector design software. It consists of super-high-level printing technology and manufacturing technology, thus highlighting the visual effect of the poster and showing exquisite and beautiful illustration details.
- Design Challenge
- The difficulty lies in accurately grasping the essence of three intangible cultural heritages, the proper integration of modern aesthetics and traditional culture, the aesthetic standards of modern audiences and the combination of computer technology and traditional culture.
- Research
- Intangible cultural heritage is a treasure of the world. Pipa art, Zigong Lantern Festival and Longquan celadon are important representatives of China's intangible cultural heritage. This series of illustrations transforms the unique culture into the power of creative visual design. The researcher investigated three non-legacy techniques and drew a series of non-legacy illustrations using computer vector painting technology. People can better understand China's intangible cultural heritage through network communication and printing.
- Inspiration
- The combination of intangible cultural heritage and modern design is the source of a series of illustration concepts. On the basis of traditional culture, intangible cultural heritage is transformed into modern design language by computer technology, which is applied to the Internet, print media, books, photo albums, publicity pages and other forms of expression to spread China's excellent traditional culture and display cultural innovation achievements.
- Project Duration
- Understanding the Intangible Heritage launched in China 2022.
- Operation Flow
- The key point is to attract the public with elegant visual effects, and the combination of modern aesthetic illustrations and traditional culture attracts the public's aesthetic interest.
- Image Credits
- Image #1 : Illustration Zhou Xiaoshu&Huo kai, 2022.
Image #2 : Illustration Zhou Xiaoshu, 2022.
Image #3 : Illustration Zhou Xiaoshu, 2022.
Image #4 : Illustration Zhou Xiaoshu, 2022.
Image #5 : Illustration Zhou Xiaoshu, 2022.
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