Home ໂປສເຕີ by Tao Ran is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2023
Home ໂປສເຕີ
by Tao Ran
Client: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
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- Verified Award Winner
- Verify Award Status for #149582
The Design
About Home ໂປສເຕີ
ໂປສເຕີໃຊ້ພາສາທີ່ມີຮູບພາບສີດໍາແລະສີຂາວແບບງ່າຍໆແລະຮູບແບບການນໍາສະເຫນີທີ່ຕະຫຼົກເພື່ອໃຫ້ຜູ້ຊົມມີປະສົບການທາງດ້ານສາຍຕາ. ໂດຍຜ່ານການເຮັດຮັງຂອງນົກ, ບໍ່ມີວັດສະດຸສາຂາທີ່ສາມາດຊອກຫາຮັງໄດ້. ແທນທີ່ຈະ, ເຟືອງພາດສະຕິກຖືກນໍາໃຊ້ເປັນວັດສະດຸຮັງ, ສະທ້ອນໃຫ້ເຫັນເຖິງຄວາມເສຍຫາຍທີ່ຮ້າຍແຮງຕໍ່ສິ່ງແວດລ້ອມ. ຫວັງວ່າຜູ້ຊົມຈະໄດ້ຄິດເຖິງສະພາບແວດລ້ອມທີ່ຊຸດໂຊມລົງ, ພ້ອມທັງຮຽກຮ້ອງໃຫ້ປະຊາຊົນເອົາໃຈໃສ່ເຖິງການປົກປັກຮັກສາສິ່ງແວດລ້ອມ ແລະ ປ່າໄມ້ໃຫ້ຫຼາຍກວ່າເກົ່າ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Home ໂປສເຕີ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Home ໂປສເຕີ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Home ໂປສເຕີ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
- Dimensions & Packaging
- 700*1000mm
- Tags
- poster、Environment、ecology、birds
- Production Technology
- Will print on the textured paper that gives the prints the touch feeling.
- Design Challenge
- How to use the simple black and white graphic language to describe the environmental problems facing mankind.
- Research
- Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
- Inspiration
- One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
- Project Duration
- Poster design started in June 2022 and completed in September 2022.
- Operation Flow
- Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.
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