Sonder Moments ສິລະປະ 3D ຕາເປົ່າ by Flint Walk

Sonder Moments ສິລະປະ 3D ຕາເປົ່າ by Flint Walk is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບຄອມພິວເຕີກຣາຟິກ, ການສ້າງແບບຈຳລອງ 3 ມິຕິ, ພື້ນຜິວ ແລະ ການເຣນເດີ Competition Category.

ເຫຼັກຄອມພິວເຕີກຣາຟິກ· 2023

Sonder Moments ສິລະປະ 3D ຕາເປົ່າ

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

A' Design Award ລະດັບເຫຼັກ Winner in ຄອມພິວເຕີກຣາຟິກ Category

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Colors

The Design

About Sonder Moments ສິລະປະ 3D ຕາເປົ່າ

Sonder Moments ເປັນຜົນງານສິລະປະສາທາລະນະແບບ 3D ຕາເປົ່າທີ່ຈັດສະແດງຢູ່ເທິງປ້າຍໂຄສະນາດິຈິຕອລໃນເຂດໃຈກາງເມືອງເສິງຕູ, ປະເທດຈີນ. ຜົນງານນີ້ສະແດງໃຫ້ເຫັນຮູບຮ່າງມະນຸດຂະໜາດມະຫິມາທີ່ສ້າງຂຶ້ນດ້ວຍຄອມພິວເຕີກຣາຟິກ ແລະ ເຕັກໂນໂລຊີ 3D ຕາເປົ່າ. ອົງປະກອບຂອງດອກໄມ້, ຫີນອ່ອນ ແລະ ແກ້ວຖືກປະສົມປະສານກັບເອັບເຟັກອະນຸພາກເທິງກ້ອນອຸກກະບາດ. ຜົນງານນີ້ຖືກນຳສະເໜີຢູ່ເທິງຈໍ LED ທີ່ມີຄວາມລະອຽດ 8K ແລະ ມີພື້ນທີ່ໜ້າຈໍ 888 ຕາລາງແມັດ. ຂະໜາດອັນໃຫຍ່ໂຕນີ້ໄດ້ສ້າງຜົນກະທົບທາງສາຍຕາທີ່ຮຸນແຮງ. ຮູບຮ່າງມະນຸດຂະໜາດມະຫິມານີ້ເປັນຕົວແທນຂອງຈິດສຳນຶກຕົນເອງ ແລະ ພະລັງຂອງປັດເຈກບຸກຄົນ.

The Recognition

About the A' Design Award ລະດັບເຫຼັກ

Sonder Moments ສິລະປະ 3D ຕາເປົ່າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Sonder Moments ສິລະປະ 3D ຕາເປົ່າ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Sonder Moments ສິລະປະ 3D ຕາເປົ່າ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.