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20th Anniversary ໂລໂກ້ by Huo Kai

20th Anniversary ໂລໂກ້ by Huo Kai is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.


ທອງສຳລິດກຣາຟິກ· 2023

20th Anniversary ໂລໂກ້

by Huo Kai

Client: Northeastern University of China

A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category

Colors

The Design

About 20th Anniversary ໂລໂກ້

ຄົບຮອບ 20 ປີ ແມ່ນໂລໂກ້ທີ່ຖືກສ້າງຂຶ້ນສຳລັບວິທະຍາໄລສິລະປະ ແຫ່ງມະຫາວິທະຍາໄລພາກຕາເວັນອອກສຽງເໜືອຂອງປະເທດຈີນ. ໂລໂກ້ນີ້ເປັນສັນຍາລັກຄົບຮອບ 20 ປີນັບຕັ້ງແຕ່ການກໍ່ຕັ້ງວິທະຍາໄລ. ການອອກແບບໄດ້ນຳເອົາຕົວເລກ 20 ມາປະສົມປະສານກັບພາບກັງຫັນລົມ, ດອກໄມ້ ແລະ ໂບ. ໂບທັງສີ່ເສັ້ນສະແດງເຖິງສີ່ຫຼັກສູດຫຼັກຂອງວິທະຍາໄລ. ໂລໂກ້ຖືກຜະລິດດ້ວຍເຕັກນິກການພິມສີ່ສີ, ການປັ້ມທອງ ແລະ ການປັ້ມນູນ. ສັນຍາລັກນີ້ຖືກນຳໄປໃຊ້ໃນເອກະສານສິ່ງພິມ, ຂອງທີ່ລະນຶກ ແລະ ຜະລິດຕະພັນທາງວັດທະນະທຳ. ຈຸດປະສົງແມ່ນເພື່ອຮ່ວມສະເຫຼີມສະຫຼອງກັບສິດເກົ່າທັງໃນປະເທດຈີນ ແລະ ຕ່າງປະເທດ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

20th Anniversary ໂລໂກ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. 20th Anniversary ໂລໂກ້ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. 20th Anniversary ໂລໂກ້ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is a logo to celebrate the 20th anniversary of the founding of College of Arts. What is different is that the design is important to integrate into the leapfrog concept of the Academy and compete with the development of various majors. It will be used during the 20th anniversary of the college and celebrate the college's birthday with alumni at home and abroad.
Dimensions & Packaging
Logo Data size: 800mm (H) x 800mm (W), 300dpi, cmyk. Packing Data size: 420mm (H) x 300mm (W). Notebook Data size: 291mm (H) x213mm (W).
Tags
Logo, Art, Celebration, Print, Cultural creativity, Graphic design
Production Technology
The logo adopts four-color printing technology, bronzing technology, indentation technology, etc., and is widely used in printing documents. The works are also printed in cultural and creative products to spread the festivities of the festival.
Design Challenge
The difficulty of this project design lies in the unity of creativity and artistic beauty of the 20th anniversary. The emotion, appeal and artistic communication effect of works on people are very important.
Research
It is a visual art design to celebrate the anniversary of the college. The purpose is to unite and let alumni at home and abroad celebrate the important birthday of their alma mater. The publicity method is to mail to alumni through souvenirs, printed materials and other publicity media, which has memorial significance and cultural value.
Inspiration
The inspiration of the work comes from the beautiful blooming of flowers watered by black water. The windmill of the Academy of Arts is continuously rotating and developing. The four majors of the Academy of Arts are advancing side by side, and the ribbon is dancing a beautiful tomorrow, celebrating the 20th anniversary of the founding of the Academy of Arts of Northeast University.
Project Duration
The project starts in January 2021 and ends in February 2021 in Shenyang, China
Operation Flow
In order to celebrate the 20th anniversary of College of Arts, the works were used in print, souvenirs, etc. Through close contact between people and signs, the works can make people feel the festive atmosphere of the festival.
Image Credits
Image #1 : Creator Huo Kai, Gao He, 2021.
Image #2 : Photographer Gao He, 2021.
Image #3 : Photographer Gao He, 2021.
Image #4 : Photographer Huo Kai, 2021.
Image #5 : Photographer Huo Kai, 2021.

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