Nunn Bush ພາບເຄື່ອນໄຫວຜະລິດຕະພັນ 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເງິນ in ການອອກແບບຮູບເງົາ, ວິດີໂອ ແລະ ແອນິເມຊັ່ນ Competition Category.
ເງິນຮູບເງົາ· 2023
Nunn Bush ພາບເຄື່ອນໄຫວຜະລິດຕະພັນ 3D
Client: Morgan Studio
A' Design Award ລະດັບເງິນ Winner in ຮູບເງົາ Category
Verified Award Winner
Verify Award Status for #150585The Design
About Nunn Bush ພາບເຄື່ອນໄຫວຜະລິດຕະພັນ 3D
ໂຄງການດັ່ງກ່າວໄດ້ຖືກສ້າງຂຶ້ນເພື່ອສະແດງໃຫ້ເຫັນຄຸນນະສົມບັດທັງຫມົດຂອງຜະລິດຕະພັນໃນວິທີການທີ່ມ່ວນຊື່ນໂດຍການໃຫ້ຂໍ້ມູນຂ່າວສານແຕ່ບໍ່ມີຫນ້າລໍາຄານ. ຈຸດປະສົງແມ່ນເພື່ອສະແດງໃຫ້ເຫັນການກໍ່ສ້າງຂອງເກີບ. ແຮງບັນດານໃຈມາຈາກການຄົ້ນຄວ້າກ່ຽວກັບອົງປະກອບທີ່ສາມາດເປັນຕົວແທນຂອງຜະລິດຕະພັນ, ເຊັ່ນ: ທໍາມະຊາດທີ່ມີສີແລະອາລົມທັງຫມົດ. ເກີບດັ່ງກ່າວໄດ້ຖືກສ້າງແບບຈໍາລອງໂດຍໃຊ້ຮູບຖ່າຍເປັນເອກະສານອ້າງອີງແລະເຕັກນິກການສ້າງແບບຈໍາລອງ 3D ດ້ານແຂງ. ສໍາລັບການສ້າງແບບຈໍາລອງ, ຜູ້ອອກແບບໄດ້ໃຊ້ຊອບແວ C4D. ໂຄງສ້າງທັງໝົດແມ່ນເຮັດດ້ວຍໜັງໜັງ ແລະບາງແປງຂອງ Photoshop. Vray ຖືກນໍາໃຊ້ສໍາລັບການສະແດງຜົນແລະ Houdini ສໍາລັບ Simulations.
The Recognition
About the A' Design Award ລະດັບເງິນ
Nunn Bush ພາບເຄື່ອນໄຫວຜະລິດຕະພັນ 3D ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Nunn Bush ພາບເຄື່ອນໄຫວຜະລິດຕະພັນ 3D ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Nunn Bush ພາບເຄື່ອນໄຫວຜະລິດຕະພັນ 3D ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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