Ranger ອັດຕະລັກອັນເປັນເອກະລັກທາງສາຍຕາ by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2023
Ranger ອັດຕະລັກອັນເປັນເອກະລັກທາງສາຍຕາ
by Zhang Weiwei
Client: Yunnan Tech & Besiness University
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
- 12,000
- Verified Award Winner
- Verify Award Status for #150972
The Design
About Ranger ອັດຕະລັກອັນເປັນເອກະລັກທາງສາຍຕາ
ຣັນເຈີ (Ranger) ແມ່ນອັດຕະລັກທາງສາຍຕາທີ່ຖືກສ້າງຂຶ້ນສຳລັບໂຮງແຮມທີ່ໃຫ້ບໍລິການແກ່ນັກທ່ອງທ່ຽວໜຸ່ມ. ອັດຕະລັກນີ້ປຽບທຽບແຂກແຕ່ລະຄົນກັບ "ຣັນເຈີ" ຕົວລະຄອນທີ່ຮູ້ຈັກກັນດີຈາກເລື່ອງລາວແຟນຕາຊີ. ໜ້າກາກຣັນເຈີຖືກນຳໃຊ້ເປັນອົງປະກອບຄວາມຄິດສ້າງສັນຫຼັກ ແລະ ຈາກນັ້ນກໍ່ໄດ້ພັດທະນາເປັນຊຸດສັນຍາລັກອຸປະກອນຣັນເຈີຕ່າງໆ. ສັນຍາລັກເຫຼົ່ານີ້ຖືກນຳໄປໃຊ້ກັບອຸປະກອນສຳນັກງານ ແລະ ອຸປະກອນຂອງໂຮງແຮມໃນຂະໜາດມາດຕະຖານ, ພ້ອມທັງຖືກນຳໃຊ້ກັບສິ່ງຂອງທີ່ຊວນໃຫ້ແຂກເຂົ້າມາມີສ່ວນຮ່ວມນຳ. ໂລໂກ້ຖືກພິມດ້ວຍເຕັກນິກການປັ໊ມຮ້ອນເລເຊີ (laser foil stamping) ເຮັດໃຫ້ໜ້າຜິວສະທ້ອນແສງແວວວາວທີ່ປ່ຽນແປງໄປເມື່ອເບິ່ງຈາກມຸມທີ່ແຕກຕ່າງກັນ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Ranger ອັດຕະລັກອັນເປັນເອກະລັກທາງສາຍຕາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Ranger ອັດຕະລັກອັນເປັນເອກະລັກທາງສາຍຕາ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Ranger ອັດຕະລັກອັນເປັນເອກະລັກທາງສາຍຕາ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
- Dimensions & Packaging
- This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
- Tags
- Ranger, Hotel, Visual Identity, Young man, Traveller
- Production Technology
- The product mainly adopts laser hot stamping process.
- Design Challenge
- The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
- Research
- Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
- Inspiration
- The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
- Project Duration
- The project started in May 2022 in Kunming and finished in July 2022 in Kunming
- Operation Flow
- The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.
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