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Snow Peak ອັດຕະລັກສະນະທາງສາຍຕາ by Yunnan Tech and Business University

Snow Peak ອັດຕະລັກສະນະທາງສາຍຕາ by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2023 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.


ເງິນກຣາຟິກ· 2023

Snow Peak ອັດຕະລັກສະນະທາງສາຍຕາ

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category

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The Design

About Snow Peak ອັດຕະລັກສະນະທາງສາຍຕາ

ການຮັບຮູ້ແມ່ນດັດຊະນີການປະເມີນທີ່ສຳຄັນໃນການອອກແບບໂລໂກ້. ວິທີການນຳໃຊ້ພາສາການອອກແບບທີ່ງ່າຍດາຍເພື່ອລວມເອົາໂຮງແຮມເຂົ້າກັບສະຖານທີ່ສຳຄັນທີ່ສັບສົນ ແລະ ມີການປ່ຽນແປງຄືພະລາຊະວັງໂປຕາລາ ແມ່ນໜຶ່ງໃນຄວາມຫຍຸ້ງຍາກຂອງການອອກແບບທັງໝົດ. ພະລາຊະວັງໂປຕາລາແມ່ນອາຄານອັນສັກສິດໃນສາຍຕາຂອງຊາວທິເບດ. ດັ່ງນັ້ນ, ທີມງານອອກແບບໄດ້ຄັດເລືອກເອົາເສົາທີ່ເປັນຕົວແທນຫຼາຍທີ່ສຸດມາເປັນອົງປະກອບການອອກແບບ, ແລະ ສ້າງຮູບພາບຂອງພະລາຊະວັງໂປຕາລາແບບສາມມິຕິຜ່ານເຕັກນິກສອງມິຕິ, ເພື່ອໃຫ້ການອອກແບບສະແດງອອກເຖິງຮູບແບບພາກພື້ນທີ່ເຂັ້ມແຂງ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Snow Peak ອັດຕະລັກສະນະທາງສາຍຕາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Snow Peak ອັດຕະລັກສະນະທາງສາຍຕາ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Snow Peak ອັດຕະລັກສະນະທາງສາຍຕາ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
Dimensions & Packaging
This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags
Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
Production Technology
The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge
Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
Research
The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
Inspiration
As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
Project Duration
The project started in March 2022 in Kunming and finished in May 2022 in Kunming
Operation Flow
Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
Team Members
Liu Kaiyi
Zhang Weiwei

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