Hearing Extraordinary Dream ໂລໂກ້ by Qiuyu Li is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2024
Hearing Extraordinary Dream ໂລໂກ້
by Qiuyu Li
Client: Hearing Extraordinary Dream Inc.
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #152107The Design
About Hearing Extraordinary Dream ໂລໂກ້
ໂລໂກ້ Hearing Extraordinary Dream ໃຊ້ປະໂຫຍດຢ່າງເຕັມທີ່ຈາກລັກສະນະຮູບພາບຂອງຕົວອັກສອນຈີນ. ສຳລັບການອອກແບບໂລໂກ້ຂອງບໍລິສັດທີ່ກ່ຽວຂ້ອງກັບດົນຕີ, ແນວຄວາມຄິດຫຼັກແມ່ນໝູນອ້ອມກັບສຽງແລະແຫຼ່ງສຽງ. ອົງປະກອບຂໍ້ຄວາມຖືກສ້າງສັນຂຶ້ນໂດຍໃຊ້ອົງປະກອບທາງສາຍຕາທີ່ສັນຍາລັກເຖິງຫູແລະຄື້ນສຽງ. ໂດຍການຜະສົມຜະສານລັກສະນະຂອງຕົວອັກສອນແບບຮູບພາບ, ເປົ້າໝາຍແມ່ນເພື່ອສ້າງໂລໂກ້ປະເພດທີ່ຄ້າຍກັບອີໂມຈິ, ເຊິ່ງເຮັດໃຫ້ຜູ້ຄົນສາມາດເຂົ້າໃຈທຸລະກິດຂອງບໍລິສັດໃນລະດັບໜຶ່ງໄດ້ ເຖິງແມ່ນວ່າບໍ່ໄດ້ອ່ານຕົວອັກສອນຈີນກໍ່ຕາມ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Hearing Extraordinary Dream ໂລໂກ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Hearing Extraordinary Dream ໂລໂກ້ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Hearing Extraordinary Dream ໂລໂກ້ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms. This logo design of a music-related company, the design concept revolved around "sound" and "audio sources." The design elements were crafted using visual elements symbolizing "ear" and "sound waves." By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters. This inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo, combining the rich history of Chinese characters with the music industry.
- Dimensions & Packaging
- The logo is CMYK color model. The logo is prepared in two shades of black color and one white color. According to the circumstances, it can be changed to colors other than black and white. To ensure the logo's visual recognition, it is recommended to have a minimum height of no less than 15mm.
- Tags
- Design, Typography, Logo, Logo Type.
- Production Technology
- The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms.
- Design Challenge
- The main challenge during the design process was a slight deviation in the initial concept compared to the client's understanding. Initially, the client seemed to prioritize a purely commercial logo that was easily recognizable, without fully appreciating the cultural significance and value of text.
- Research
- Before creating the logo, it's important to investigate the development and morphological evolution of Chinese characters as cultural and civilizational symbols. The correlation between character form and visual elements, as well as the principles behind Chinese character creation, greatly inform the logo design process.
- Inspiration
- Chinese characters originally appeared in the form of pictographic characters, representing and simplifying the shapes and features of surrounding objects. When designing the logo, the rich history of Chinese characters was revisited and combined with a music-related company. Further research was conducted into the character elements within Chinese characters that are related to music, particularly those associated with "sound" and "auditory perception," such as the character for "ear." By incorporating these pictorial elements into the logo design, this fusion of inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo.
- Project Duration
- The project started in January 2023 in Osaka Japan and finished in May 2023.
- Operation Flow
- This logo is primarily intended for print materials, including all paper media and clothing such as shirts. Typically, the logo is designed in black, but the color can be modified to white, yellow, or other colors depending on the usage. For example, when printed on a black shirt, the color should be changed to white, and if a more vibrant appearance is desired, it can be changed to yellow or other colors. When used on a white or other light-colored background, the logo remains predominantly black but can be adjusted to different colors based on specific circumstances.
- Patents
- Copyrights belong to QiuYu Li, 2023.
- Team Members
- QiuYu Li
- Image Credits
- Image #1: Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #2: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #3: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #4: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #5: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
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