AS Women Empowerement ຂອງຂວັນອົງກອນ by Antonia Skaraki

AS Women Empowerement ຂອງຂວັນອົງກອນ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບຂອງຂວັນ Competition Category.

ເຫຼັກຂອງຂວັນ· 2024

AS Women Empowerement ຂອງຂວັນອົງກອນ

by Antonia Skaraki

Client: As

A' Design Award ລະດັບເຫຼັກ Winner in ຂອງຂວັນ Category

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The Design

About AS Women Empowerement ຂອງຂວັນອົງກອນ

A|S ໄດ້ຕັດສິນໃຈອອກແບບຂອງຂວັນອົງກອນປະຈຳປີເພື່ອເປັນຖະແຫຼງການແລະການຮຽກຮ້ອງໃຫ້ລົງມືປະຕິບັດທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກຄວາມຕ້ອງການໃນການສ້າງຄວາມເຂັ້ມແຂງໃຫ້ແກ່ແມ່ຍິງທຸກຊົນເຜົ່າ, ສາສະໜາ ຫຼື ສະຖານະພາບທາງສັງຄົມ. Cretan Tsikoudia ເຄື່ອງດື່ມພື້ນເມືອງຂອງກຣີກ, ບັນຈຸໃນຂວດທີ່ມີຮູບຮ່າງສັນຍາລັກເຖິງແມ່ຍິງທີ່ແຕກຕ່າງກັນ, ແຕ່ລະຂວດມີໜ້າດິນເຜົາທີ່ເປັນເອກະລັກສຳລັບເປັນຈຸກຂວດ, ໄດ້ຮັບແຮງບັນດານໃຈດ້ານຮູບແບບຈາກຮູບປັ້ນ Cycladic ບູຮານ. ຂວດເຫຼົ່ານີ້ຖ່າຍທອດແນວຄວາມຄິດຂອງເສລີພາບ, ການປ່ຽນແປງ, ຄວາມສະເໝີພາບ, ຄວາມຍຸຕິທຳ, ການສຶກສາ, ການເລືອກ, ແລະ ຄວາມເຂັ້ມແຂງ. ແຕ່ລະຂວດຖືກວາງໄວ້ໃນກ່ອງສະເພາະທີ່ມີການນຳສະເໜີກາຟິກທີ່ມີລັກສະນະສິລະປະແລະໂປສເຕີຕິດຝາ.

The Recognition

About the A' Design Award ລະດັບເຫຼັກ

AS Women Empowerement ຂອງຂວັນອົງກອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. AS Women Empowerement ຂອງຂວັນອົງກອນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. AS Women Empowerement ຂອງຂວັນອົງກອນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi