ຜົນງານ Taishun City ອັດຕະລັກອົງກອນ ໂດຍ Zhejiang Gongshang University ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2025 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ທອງສຳລິດກຣາຟິກ· 2025
Taishun City ອັດຕະລັກອົງກອນ
ໂດຍ Zhejiang Gongshang University
ລູກຄ້າ: Taishun County People's Government
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #152814ການອອກແບບ
ກ່ຽວກັບ Taishun City ອັດຕະລັກອົງກອນ
ໄທຊຸນ ຊິຕີ້ ເປັນອັດຕະລັກອົງກອນທີ່ອອກແບບສຳລັບເມືອງໜຶ່ງ. ໂລໂກ້ຖືກສ້າງຂຶ້ນຈາກເສັ້ນສາຍທີ່ປະກອບເປັນຊື່ຂອງເມືອງ, ສ້າງເປັນເຄື່ອງໝາຍທີ່ທັນສະໄໝແລະທຽບງ່າຍດາຍ. ພື້ນທີ່ຫວ່າງສີຂາວພາຍໃນໂລໂກ້ຖືກນຳໃຊ້ເປັນພື້ນທີ່ເປີດທີ່ສາມາດສະແດງສັນຍາລັກສາຍຕາຕົວເມືອງທີ່ແຕກຕ່າງກັນໄດ້. ເຄື່ອງໝາຍນີ້ສາມາດປັບປ່ຽນໄດ້ຜ່ານການປ່ຽນແປງເສັ້ນສາຍແລະຮູບຊົງ, ເຮັດໃຫ້ການຈົດຈຳຍັງຄົງແຂງແຮງໃນທຸກຮູບແບບການນຳໃຊ້. ຮູບແບບເວັກເຕີເຮັດໃຫ້ໂລໂກ້ສາມາດຂະຫຍາຍຂະໜາດໄດ້ທຸກຂະໜາດ, ຕັ້ງແຕ່ນາມບັດຈົນເຖິງປ້າຍໂຄສະນາກາງແຈ້ງ. ວັດສະດຸພິມສຳລັບອົງກອນນຳໃຊ້ກະດາດທີ່ສາມາດນຳກັບມາໃຊ້ໃໝ່ໄດ້ແລະຍ່ອຍສະຫຼາຍໄດ້ຕາມທຳມະຊາດ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Taishun City ອັດຕະລັກອົງກອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Taishun City ອັດຕະລັກອົງກອນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Taishun City ອັດຕະລັກອົງກອນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation). - ແທັກ
- Culture, innovation, sustainability, inclusiveness,City Brand
- ເຕັກໂນໂລຊີການຜະລິດ
- Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
- ການຄົ້ນຄວ້າ
- From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
- ແຮງບັນດານໃຈ
- In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
- ໄລຍະເວລາໂຄງການ
- The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
- ຂັ້ນຕອນການດຳເນີນງານ
- In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
- ສະມາຊິກທີມ
- Designer: Kan Zhao
- ເຄຣດິດຮູບພາບ
- Designer: Zhao Kan
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
