Jingting Mountain Scenic Area ອັດຕະລັກສະນະຂອງແບຣນ by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2024
Jingting Mountain Scenic Area ອັດຕະລັກສະນະຂອງແບຣນ
by Zhejiang Gongshang University
Client: Anhui · Jingting Mountain Scenic Area
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #152983The Design
About Jingting Mountain Scenic Area ອັດຕະລັກສະນະຂອງແບຣນ
ເຂດທ່ອງທ່ຽວພູເຈິງຖິງ (Jingting Mountain Scenic Area) ເປັນອັດຕະລັກສະນະຂອງແບຣນທີ່ຖືກສ້າງຂຶ້ນສຳລັບເຂດທ່ອງທ່ຽວສຳຄັນ ແລະ ອຸທິຍານປ່າໄມ້ແຫ່ງຊາດໃນມະນະທົນອານຮຸຍ, ປະເທດຈີນ. ອັດຕະລັກສະນະນີ້ອີງໃສ່ແນວຄິດການສຳຫຼວດວັດທະນະທຳຜ່ານສິນລະປະການແຕ້ມພາບ, ເຮັດໃຫ້ການມາຢ້ຽມຢາມຮູ້ສຶກຄືກັບການຍ່າງຜ່ານມ້ວນພາບແຕ້ມ. ທັດສະນະພູ, ຮູບຊົງສາລາ, ເມກທີ່ສະຫງົບ, ນົກຢຽນປ່າ ແລະ ເຫຼົ້າຂາວກັບຊາຂຽວທ້ອງຖິ່ນ ຖືກນຳມາແຕ້ມເປັນພາສາພາບ. ພາບປະກອບເສີມທັງໝົດ 6 ແບບ ຊ່ວຍສະໜັບສະໜູນສັນຍາລັກຫຼັກ ແລະ ສາມາດນຳໄປໃຊ້ໄດ້ໃນຫຼາຍໆສະຖານະການ. ການອອກແບບນີ້ໄດ້ແທນທີ່ພາບເກົ່າທີ່ມີຄວາມດຶງດູດຈຳກັດ ແລະ ເໝາະສົມກັບສື່ດິຈິຕອນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Jingting Mountain Scenic Area ອັດຕະລັກສະນະຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Jingting Mountain Scenic Area ອັດຕະລັກສະນະຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Jingting Mountain Scenic Area ອັດຕະລັກສະນະຂອງແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
- Dimensions & Packaging
- We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
- Tags
- Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
- Production Technology
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
- Research
- The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
- Inspiration
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
- Project Duration
- The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
- Team Members
- Designer: Kan Zhao
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
