The Wishful Thinking ກ່ອງຂອງຂວັນ by Guo Lin

The Wishful Thinking ກ່ອງຂອງຂວັນ by Guo Lin is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບຂອງຂວັນ Competition Category.

ທອງສຳລິດຂອງຂວັນ· 2024

The Wishful Thinking ກ່ອງຂອງຂວັນ

by Guo Lin

Client: Tongjiang Guolin Hezhen Shatao Culture Promotion Co., Ltd.

A' Design Award ລະດັບທອງສຳລິດ Winner in ຂອງຂວັນ Category

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The Design

About The Wishful Thinking ກ່ອງຂອງຂວັນ

Wishful Thinking ເປັນກ່ອງຂອງຂວັນທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກວັດທະນະທຳຂອງຊົນເຜົ່າເຮີເຈີ (Hezhe) ພາຍໃນກ່ອງບັນຈຸເຄື່ອງໃຊ້ 4 ຢ່າງ ໄດ້ແກ່ ປື້ມບັນທຶກ, ປາກກາ, ທີ່ຄັ່ນປື້ມ ແລະ ແຜ່ນບັນທຶກຂໍ້ມູນ USB. ແຕ່ລະຊິ້ນລ້ວນມີຄວາມໝາຍອັນເປັນມົງຄົນ ເຊັ່ນ: ອະນາຄົດອັນສົດໃສ, ການກ້າວໜ້າຂຶ້ນເລື້ອຍໆ, ຄວາມຄ່ອງແຄ້ວດັ່ງປາຢູ່ໃນນ້ຳ, ແລະ ການປົກປັກຮັກສາ. ປື້ມບັນທຶກມີລວດລາຍແບບເຮີເຈີ ພ້ອມທັງມີຫົວຫນີບໂລຫະທີ່ຝັງດ້ວຍໜັງປາ. ປາກກາໄດ້ຖືກແກະສະຫລັກເປັນພາບເຫດການຈາກບົດຂັບຂານ Imakan. ທີ່ຄັ່ນປື້ມເຮັດຈາກທອງເຫລືອງໃນຮູບຊົງປາ. ສ່ວນຫຸ້ມຫໍ່ນັ້ນໃຊ້ເຈ້ຍທີ່ສາມາດນຳມາໃຊ້ຄືນໃໝ່ໄດ້ ແລະ ໝຶກທີ່ຜະລິດຈາກພືດ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

The Wishful Thinking ກ່ອງຂອງຂວັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. The Wishful Thinking ກ່ອງຂອງຂວັນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. The Wishful Thinking ກ່ອງຂອງຂວັນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique feature of this notebook is the use of the Hezhe pattern with a fish skin inlay metal clasp. The pattern is inspired by the ethnic costume of the Hezhe people, and the designer has made a clever two-sided continuous and repetitive design based on the traditional pattern, resulting in a pattern of flowers and flowers. The metal buckle is combined with fish skin to show the unique and exquisite fish skin skills of the Hezhe ethnic minority non-heritage culture.
Thewooden bodyof this pen features intricately carved scenes from the Imakan chant, depicting theTree of Lifein full bloom and a graceful swan soaring through the air. Above the auspicious clouds, an eagle fearlessly fights its way through the sky, breaking through obstacles and soaring to greater heights, representing the indomitable spirit of the Hezhe people to overcome challenges and reach for the top.
This USB is designed with red and gold color scheme, the main body is vermilion, echoing the gold cap, showing the noble temperament. Vermilion is considered a symbol of good luck in the culture of the Hezhe people, while gold represents power and wealth, highlighting the designer's in-depth understanding of the culture of the Hezhe people and heritage. The delicate texture and carving process makes the USB flash drive more three-dimensional and textured, and the gold lid design is both beautiful and practical.
This Hezhe Fish Bookmark draws inspiration from theintegral rolethat fish play in the fishing andhunting cultureof the Hezhe people. The bookmark is crafted from brass metal, and its exquisite design features a streamlined shape that mimics the natural curves of a fish. Thehollowing process, combined withfine polishingand partial enamel work, creates a simple yet elegant atmosphere.
The dynamic form and graceful curves of the bookmark convey a sense of joy and happiness, reminiscent of a fish swimming freely in water. The symbolism of the bookmark is particularly apt, representing the wish for the recipient to navigate their life and work with ease and comfort, much like a fish in water.
Dimensions & Packaging: 140mm*140mm*45mm
Tags: Traditional Cultural Heritage,Environmentally friendly material packaging
Production Technology: Complex packaging does not make people more beautiful. In the packaging design, the designers not only consider the choice of recyclable seaweed paper and virgin pulp paper, but also reduce the size of the packaging, reduce the weight of the carton, printing ink from plant extracts, all reflect the "minimalist, healthy, recyclable" product characteristics.
Design Challenge: The challenge encountered during the project research process is how to better integrate Hezhe culture with laptops, pens, USB drives, and bookmarks, and design a visually pleasing cultural and creative gift box to surprise those who receive the gift box. After repeated polishing and design by the design team, we finally achieved this goal and designed a stationery gift box that perfectly integrates with the Nanai people culture of the Chinese minority. We believe that this gift box will make the recipient love it deeply
Research: We hope that through the design of the Hezhe Cultural and Creative Gift Box, everyone who receives the gift box can understand Hezhe's culture and enjoy it.Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation.
Inspiration: Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation.
Project Duration: Starting in China in 2022 and completing in China in 2023
Operation Flow: Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation.
Team Members: Lin Guo
Image Credits: Lin Guo/Designer