Bao'an Tourism Gifts ຊຸດຊາ by Yan Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບຂອງຂວັນ Competition Category.

ເຫຼັກຂອງຂວັນ· 2024

Bao'an Tourism Gifts ຊຸດຊາ

by Yan Wu

A' Design Award ລະດັບເຫຼັກ Winner in ຂອງຂວັນ Category

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Verified Award Winner

Verify Award Status for #154148

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Colors

The Design

About Bao'an Tourism Gifts ຊຸດຊາ

ຂອງຂວັນທ່ອງທ່ຽວເປົາອານ (Bao'an Tourism Gifts) ແມ່ນຊຸດຊາເຄື່ອງເຊລາມິກທີ່ຖືກສ້າງຂຶ້ນເປັນຂອງທີ່ລະນຶກສຳລັບການທ່ອງທ່ຽວ. ຮູບຊົງໄດ້ຮັບແຮງບັນດານໃຈຈາກຫໍຟີນິກ (Phoenix Tower) ໃນເຂດເປົາອານ, ດັ່ງນັ້ນຮູບແບບດັ້ງເດີມຈຶ່ງຖືກຜະສົມຜະສານກັບສະໄຕລ໌ທັນສະໄໝທີ່ຮຽບງ່າຍ. ຊິ້ນສ່ວນຊາຕ່າງໆຖືກຜະລິດຈາກເຄື່ອງເຊລາມິກເຕົາເສິງໂຄ້ວ (Shengkou Kiln) ຈາກອຳເພີເສີເຊັນ (Shexian County), ແຂວງອານຮຸຍ (Anhui Province), ດ້ວຍນ້ຳເຄືອບສີດຽວໂຕນສີນ້ຳຕານດຳ ແລະ ສີຂຽວດຳ. ກ່ອງນອກຜະລິດຈາກເຍື່ອກະດາດທີ່ເປັນມິດກັບສິ່ງແວດລ້ອມ ພ້ອມມີປ້າຍຊອງຈົດໝາຍໃນຫຼາຍສີສັນ. ຊຸດນີ້ນຳເອົາວັດທະນະທຳທ້ອງຖິ່ນເຂົ້າມາສູ່ການດື່ມຊາໃນຊີວິດປະຈຳວັນ.

The Recognition

About the A' Design Award ລະດັບເຫຼັກ

Bao'an Tourism Gifts ຊຸດຊາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Bao'an Tourism Gifts ຊຸດຊາ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Bao'an Tourism Gifts ຊຸດຊາ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adopting inspiration from Phoenix Tower in Bao'an District, Bao'an Tourism Gifts is designed as an original trditional style tea sets with a creative style that conforms to modern aesthetics. The work not only reflects the blending of traditional culture and modern aesthetics, but also integrates culture inheritance and local culture into daily life through which shows its beautiful concept that with the pagoda in hand, life is worry-free.
Dimensions & Packaging: 50cm*16cm*12cm
Tags: environmentally friendly, tea appreciation, Bao'an courtesy, ceramics, Shenzhen tea
Production Technology: The outer box is made from environmentally friendly pulp and features modern-style envelope labels. The internal tea sets are crafted from Shengkou Kiln ceramics from Shengkou Village, Guilin Town, Shexian County, Anhui Province. Shexian Shengkou Kiln originated during the Tang Dynasty, flourished during the Five Dynasties, and ceased production in the Song Dynasty, with a history of at least 1,170 years. It boasts high-end ceramics with single-color glazes such as black-brown and black-green.
Design Challenge: The design and production of the internal tea sets involve the use of ceramics from Shengkou Kiln in Guilin Town, Shexian County, Anhui Province. These ceramics are characterized by high-quality single-color glazes such as black-brown and black-green.
Research: Understanding the needs, preferences, and behavior patterns of the target users is crucial. This involves gathering user feedback and insights through methods such as user research, market analysis, and competitive analysis. During the early stages of product design, concept development and ideation are carried out. This includes defining the product's positioning, target user demographics, core features, and characteristics. Preliminary design concepts are developed using tools like sketches, storyboards, and user stories.
Inspiration: The designer has chosen "Bao'an Youli" as the main theme, incorporating the Bao'an District's Phoenix Tower as a design element. They have captured traditional auspicious symbolism in a collection of Chinese tea sets designed for everyday tea enjoyment and contemplation. This series not only meets various modern lifestyle needs but also seamlessly blends traditional cultural elements with contemporary aesthetic styles.
Project Duration: This project began in October 2022 and, after approximately 8 months of research, organization, and design, it was finally prototyped and produced in June 2023. It was showcased at the Shenzhen Creative Gifts Exhibition.
Operation Flow: This work utilizes eco-friendly outer packaging and the application of plastic envelope labels in different colors. It aims to better and more directly convey the theme of "Bao'an Youli" brand, making it closer to the lives of modern young people. Through the presentation of Chinese tea sets, it not only fulfills various modern lifestyle needs but also seamlessly integrates traditional cultural elements with contemporary aesthetic styles.
Image Credits: None