Freeway Loud ອະນິເມຊັນຜະລິດຕະພັນສາມມິຕິ by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເງິນ in ການອອກແບບຮູບເງົາ, ວິດີໂອ ແລະ ແອນິເມຊັ່ນ Competition Category.
ເງິນຮູບເງົາ· 2024
Freeway Loud ອະນິເມຊັນຜະລິດຕະພັນສາມມິຕິ
Client: Morgan Studio
A' Design Award ລະດັບເງິນ Winner in ຮູບເງົາ Category
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- Verified Award Winner
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The Design
About Freeway Loud ອະນິເມຊັນຜະລິດຕະພັນສາມມິຕິ
Freeway Loud ແມ່ນອະນິເມຊັນຜະລິດຕະພັນສາມມິຕິທີ່ສ້າງຂຶ້ນສຳລັບແບຣນເກີບ. ອະນິເມຊັນນີ້ນຳສະເໜີເກີບພາຍໃນສະພາບແວດລ້ອມອຸດສາຫະກຳ, ບ່ອນທີ່ເຄື່ອງຈັກປາກົດວ່າເຮັດໃຫ້ຜະລິດຕະພັນມີຊີວິດຊີວາ. ເກີບຖືກສ້າງແບບຈຳລອງດ້ວຍເຕັກນິກ hard surface ໃນໂປຣແກຣມ 3ds Max, ໂດຍໃຊ້ຮູບຖ່າຍເປັນເອກະສານອ້າງອີງ. ພື້ນຜິວ (textures) ຖືກສ້າງຂຶ້ນຈາກຮູບພາບໜັງ ແລະ ແປງດິຈິຕອນ, ແລະ ສາກຕ່າງໆຖືກເຣນເດີດ້ວຍ Vray ໃນຄວາມລະອຽດ 1920 x 1080 ພິກເຊວ. ອະນິເມຊັນນີ້ຖືກສ້າງຂຶ້ນເພື່ອນຳໃຊ້ທາງອອນລາຍ, ແລະ ເປົ້າໝາຍແມ່ນເພື່ອດຶງດູດຄວາມສົນໃຈຜ່ານຮູບພາບຢ່າງດຽວ, ໂດຍບໍ່ມີຂໍ້ຄວາມອະທິບາຍ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Freeway Loud ອະນິເມຊັນຜະລິດຕະພັນສາມມິຕິ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Freeway Loud ອະນິເມຊັນຜະລິດຕະພັນສາມມິຕິ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Freeway Loud ອະນິເມຊັນຜະລິດຕະພັນສາມມິຕິ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
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