Sabbioni Branding ແບຣນດິ້ງສົ່ງເສີມ by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບຄຳ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ຄຳກຣາຟິກ· 2024
Sabbioni Branding ແບຣນດິ້ງສົ່ງເສີມ
by Paul Robb
Client: Grafiche Sabbioni
A' Design Award ລະດັບຄຳ Winner in ກຣາຟິກ Category
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- Verified Award Winner
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The Design
About Sabbioni Branding ແບຣນດິ້ງສົ່ງເສີມ
Grafiche Sabbioni ຕ້ອງການຕໍາແໜ່ງແບຣນໃໝ່ເພື່ອສະເຫຼີມສະຫຼອງຄົບຮອບ 60 ປີຂອງບໍລິສັດ. Salt&Pepper ໄດ້ຮ່ວມມືກັບບໍລິສັດດັ່ງກ່າວເພື່ອສ້າງພາສາສາຍຕາທີ່ທັນສະໄໝເພື່ອສົ່ງເສີມຈຸດສຳຄັນນີ້, ໂດຍເນັ້ນໃຫ້ເຫັນຄວາມສາມາດຂອງແບຣນໃນດ້ານຄວາມຍືນຍົງໃນການບັນຈຸແລະຂະບວນການພິມແບບດັ້ງເດີມ. Salt&Pepper ໄດ້ສ້າງລະບົບແບຣນດິ້ງທີ່ເຕັມໄປດ້ວຍພະລັງ, ແຂງແຮງ ແລະ ໃນທາງບວກ, ສ້າງສາຍຜະລິດຕະພັນທີ່ມີຄວາມຍືນຍົງ 100 ເປີເຊັນ, ໂດຍໃຊ້ໝຶກທີ່ມີພື້ນຖານນ້ຳແລະມີການສູນເສຍເຈ້ຍໜ້ອຍທີ່ສຸດເພື່ອສົ່ງເສີມຄຸນຄ່າຫຼັກຂອງບໍລິສັດ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Sabbioni Branding ແບຣນດິ້ງສົ່ງເສີມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Sabbioni Branding ແບຣນດິ້ງສົ່ງເສີມ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Sabbioni Branding ແບຣນດິ້ງສົ່ງເສີມ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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