Yanzhou IP Design ภาพประกอบ by Pan Shurui is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2024
Yanzhou IP Design ภาพประกอบ
by Pan Shurui
Client: Northeastern University of China
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #158551The Design
About Yanzhou IP Design ภาพประกอบ
ການອອກແບບ Yanzhou IP ເປັນຊຸດພາບປະກອບທີ່ສ້າງຂຶ້ນສຳລັບ Yanzhou Ancient City, ສະຖານທີ່ປະຫວັດສາດໃນມณฑົນເຈົ້ຈຽງ, ປະເທດຈີນ. ພາບປະກອບເຫຼົ່ານີ້ໄດ້ປ່ຽນອົງປະກອບທາງວັດທະນະທຳຂອງພາກພື້ນໃຫ້ກາຍເປັນອັດຕະລັກສະນະທາງພາບທີ່ອີງໃສ່ຕົວລະຄອນ. ສາກໃນພາບສະແດງໃຫ້ເຫັນສະຖາປັດຕະຍະກຳທ້ອງຖິ່ນ ແລະ ຮີດຄອງປະເພນີພື້ນເມືອງ ຜ່ານການໃຊ້ສີແບບຫຼາຍຊັ້ນ ແລະ ບັນຍາກາດທີ່ສະຫງົບ. ຜົນງານສິລະປະທັງໝົດຖືກແຕ້ມດ້ວຍຊອບແວອອກແບບກຣາຟິກ ໃນຂະໜາດ 3600 x 3600 ພິກເຊວ ແລະ ຄວາມລະອຽດ 300 dpi. ຈຸດປະສົງແມ່ນເພື່ອນຳສະເໜີວັດທະນະທຳຂອງເມືອງບູຮານໃນຮູບແບບທີ່ເໝາະສົມກັບລົດຊາດຄົນສະໄໝໃໝ່ ພ້ອມທັງສະໜັບສະໜູນການອະນຸລັກມັນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Yanzhou IP Design ภาพประกอบ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Yanzhou IP Design ภาพประกอบ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Yanzhou IP Design ภาพประกอบ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yanzhou IP Design is an IP illustration of Yanzhou's ancient city culture, which conceptualizes regional cultural elements through the form of illustrations, creates a situational atmosphere, matches color levels, and uses modern media to showcase Yanzhou's unique architectural culture and folk customs. It spreads Yanzhou's human and natural culture in a way that fits modern aesthetics, endowing the ancient city culture with new contemporary connotations.
- Dimensions & Packaging
- 3600 x 3600 pixels, 300dpi, RGB.
- Tags
- IP Design, Yanzhou Ancient City, Illustrations, Derivative Products, Chinese Style Illustrations
- Production Technology
- The illustrations and expressions were drawn by Photoshop graphic design software. It can showcase the details of exquisite illustrations well.
- Design Challenge
- The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of the times.
- Research
- Yanzhou Ancient City, located in the west of Hangzhou, Zhejiang Province, has a history of nearly 1800 years and once occupied an important position in economy, culture and transportation. In the contemporary society with developed Internet and digital media, people can seize the opportunity to carry forward Yanzhou culture by investigating the rich connotation of this regional culture and establishing the popular IP image and national style illustration as the expression media.
- Inspiration
- By conducting IP design and illustration design on the theme of Yanzhou IP Design, exploring the visual presentation of traditional culture with localized IP characteristics, using IP images and media to express the elegance of Yanzhou, endowing local culture with new era connotations and pleasing forms of expression, and arousing people's love and awareness of protecting Yanzhou culture.
- Project Duration
- The project started in Shenyang, Liaoning Province, China in July 2023 and was completed in Shenyang, Liaoning Province, China in October 2023, lasting a total of three months. In November 2023, the project was exhibited in the "Beautiful China" innovative design competition in Hangzhou, Zhejiang Province, China, and won the national first prize.
- Operation Flow
- Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics, and arouse people's awareness of protection.
- Image Credits
- Image #1 : Illustration Pan Shurui 2023.
Image #2 : Illustration Pan Shurui 2023.
Image #3 : Illustration Pan Shurui 2023.
Image #4 : Illustration Pan Shurui 2023.
Image #5 : Illustration Pan Shurui 2023.
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