Lighting Tunnel ໂຄງບູດວາງສະແດງ by Nargiza Usmanova

Lighting Tunnel ໂຄງບູດວາງສະແດງ by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເຫຼັກ in ສະຖາປັດຕະຍະກຳງານວາງສະແດງການຄ້າ, ພາຍໃນ ແລະ ການອອກແບບນິທັດສະການ Competition Category.

ເຫຼັກງານວາງສະແດງການຄ້າ· 2024

Lighting Tunnel ໂຄງບູດວາງສະແດງ

by Nargiza Usmanova

Client: GVA Lighting

A' Design Award ລະດັບເຫຼັກ Winner in ງານວາງສະແດງການຄ້າ Category

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The Design

About Lighting Tunnel ໂຄງບູດວາງສະແດງ

ອຸໂມງແສງໄຟ (Lighting Tunnel) ແມ່ນບູດວາງສະແດງທີ່ອອກແບບໃຫ້ກັບບໍລິສັດໄຟຟ້າສ່ອງແສງ GVA Lighting. ຝາຝັ້ງຮູບຊິກແຊັກປະກອບເປັນອຸໂມງດ້ານສະຖາປັດຕະຍະກຳ ໂດຍມີໂຄມໄຟຕິດຕັ້ງຢູ່ຕາມແຄມທັງສອງຂ້າງ. ອົງປະກອບຄວາມຂຽວຢູ່ຕົງກາງໄດ້ຮັບການເສີມແຕ່ງດ້ວຍລະບົບໄຟ LED ທີ່ປັບປ່ຽນໄດ້ຢ່າງຄ່ອງຕົວ, ແລະຝາຝັ້ງສີຂາວທີ່ອອກແບບໃນລັກສະນະອຽງ ໄດ້ຖືກເນັ້ນໃຫ້ໂດດເດັ່ນດ້ວຍລະບົບແສງໄຟຫຼາຍລະບົບ. ໂຄງສ້າງກໍ່ສ້າງຈາກໄມ້ ແລະໂລຫະ ປະສົມກັບແຜ່ນ MDF, ຫຸ້ມດ້ວຍວິນິນ ແລະພື້ນທີ່ມີການສະທ້ອນແສງ. ບູດມີຂະໜາດ 8500 x 3500 x 3000 ມິນລິແມັດ. ໂຕນສີອັນຫຼາກຫຼາຍທີ່ຜະລິດອອກມາຈາກໂຄມໄຟຊ່ວຍໃຫ້ບູດນີ້ໂດດເດັ່ນຂຶ້ນມາຢູ່ໃນງານວາງສະແດງ.

The Recognition

About the A' Design Award ລະດັບເຫຼັກ

Lighting Tunnel ໂຄງບູດວາງສະແດງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Lighting Tunnel ໂຄງບູດວາງສະແດງ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Lighting Tunnel ໂຄງບູດວາງສະແດງ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting