ຜົນງານ Summer Palace Tour ການອອກແບບແບຣນ ໂດຍ YeZhang ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2024 A' Design Award ລະດັບຄຳ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ຄຳກຣາຟິກ· 2024
Summer Palace Tour ການອອກແບບແບຣນ
ໂດຍ YeZhang
ລູກຄ້າ: Beijing Jiaotong University
ຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #158812ການອອກແບບ
ກ່ຽວກັບ Summer Palace Tour ການອອກແບບແບຣນ
Summer Palace Tour ແມ່ນການອອກແບບແບຣນທີ່ສ້າງຂຶ້ນສຳລັບການທ່ອງທ່ຽວສະເຫຼີມສະຫຼອງຄົບຮອບຂອງພະຣາຊະວັງລະດູຮ້ອນ (Summer Palace) ໃນນະຄອນປັກກິ່ງ. ກຸ່ມສະຖາປັດຕະຍະກຳໃຫຍ່ສາມກຸ່ມຖືກແຕ້ມພາບປະກອບໃນຮູບແບບ 2.5D ຄອບຄຸມອາຄານແບບຈີນດັ້ງເດີມຫຼາຍກວ່າ 20 ຫຼັງ ໃນສີດຳ ສີແດງ ແລະ ສີຂຽວ. ການອອກແບບນີ້ຖືກນຳໃຊ້ກັບອຸປະກອນໂຄສະນາ ເຄື່ອງໃຊ້ຫ້ອງການ ແລະ ຂອງທີ່ລະລຶກ ໂດຍພິມລົງເທິງເຈ້ຍອາດເຄືອບຜິວ ແລະ ເຈ້ຍຄຣາຟ ດ້ວຍເຕັກນິກການພິມສະກຣີນ ແລະ ການປັ໊ມທອງ. ກ່ອງເຈ້ຍຄຣາຟບັນຈຸໂປສເຕີສອງແຜ່ນ ພວງກະແຈສີ່ອັນ ເທບກາວ ຊອງຈົດໝາຍ ແລະ ປຶ້ມບັນທຶກ. ນັກທ່ອງທ່ຽວສາມາດຖືເອົາມໍລະດົກຂອງສວນອຸທະຍານໄປກັບຕົນເອງໄດ້.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບຄຳ
Summer Palace Tour ການອອກແບບແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Summer Palace Tour ການອອກແບບແບຣນ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Summer Palace Tour ການອອກແບບແບຣນ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm - ແທັກ
- Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
- ເຕັກໂນໂລຊີການຜະລິດ
- A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
- ການຄົ້ນຄວ້າ
- Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture. - ແຮງບັນດານໃຈ
- To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
- ໄລຍະເວລາໂຄງການ
- The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
- ຂັ້ນຕອນການດຳເນີນງານ
- The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
- ສິດທິບັດ
- This work is all original images not copyrighted.
- ສະມາຊິກທີມ
- Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi - ເຄຣດິດຮູບພາບ
- This work is all original images not copyrighted.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
