Lax ການສ້າງຍີ່ຫໍ້ by Jonathan Ramirez and Juliana Betancur is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2024
Lax ການສ້າງຍີ່ຫໍ້
by Jonathan Ramirez and Juliana Betancur
Client: Written and Drawn Studio
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #158898The Design
About Lax ການສ້າງຍີ່ຫໍ້
ລູກຄ້າຕ້ອງການສ້າງໂລໂກ້ສຳລັບບໍລິສັດເກັບກຳຂໍ້ມູນ ແລະ ລະບົບສື່ສານ CRM, ໂດຍມີຈຸດປະສົງສ້າງຄວາມຮູ້ສຶກທີ່ທັນສະໄໝ ແລະ ດິຈິຕອລ. ຊື່ Lax ມາຈາກຄຳວ່າ ChiLax ຫຼື ReLax, ສະແດງເຖິງຄວາມສະຫງົບທີ່ມອບໃຫ້ຜູ້ໃຊ້ງານ. ເພື່ອເພີ່ມຄວາມໂດດເດັ່ນ, ຈຶ່ງໄດ້ລວມສັນຍາລັກຮູບຫົວໃຈເຂົ້າໄປ, ເຊິ່ງເປັນຕົວແທນການດູແລລູກຄ້າທີ່ມັກຖືກລະເລີຍໃນທຸລະກິດ CRM ອັດຕະໂນມັດ. ພິກເຊວຖືກນຳເຂົ້າມາໃຊ້ເພື່ອສະແດງເຖິງຄວາມສຳຄັນຂອງຂໍ້ມູນ ແລະ ການເປັນດິຈິຕອລ. ດັ່ງນັ້ນ, ມັນຈຶ່ງລວມອົງປະກອບທີ່ສຳຄັນເຂົ້າດ້ວຍກັນ, ຫົວໃຈເພື່ອຄວາມຮັກຕໍ່ລູກຄ້າ, ພິກເຊວເພື່ອຂໍ້ມູນ, ແລະ X ເພື່ອຄວາມຜ່ອນຄາຍ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Lax ການສ້າງຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Lax ການສ້າງຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Lax ການສ້າງຍີ່ຫໍ້ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
- Dimensions & Packaging
- The sizes depend of the media where it is applied
- Tags
- Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
- Production Technology
- This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
- Design Challenge
- Craft something distinctive that articulates the technology, costumer care and digitalization
- Research
- This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols - Inspiration
- The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
- Project Duration
- Strategy; one week
Creativity: 2 weeks
Designing: 1 Week - Operation Flow
- This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
- Team Members
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango - Image Credits
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
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