Florist Wim Van Assem ການສ້າງຕົວຕົນຍີ່ຫໍ້ໃໝ່ by Rebrandt is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2024
Florist Wim Van Assem ການສ້າງຕົວຕົນຍີ່ຫໍ້ໃໝ່
by Rebrandt
Client: Rebrandt®
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #160086The Design
About Florist Wim Van Assem ການສ້າງຕົວຕົນຍີ່ຫໍ້ໃໝ່
ນັກອອກແບບໄດ້ສ້າງເອກະລັກໃໝ່ໃຫ້ແກ່ Wim van Assem ຊ່າງຈັດດອກໄມ້ທີ່ມີຊື່ສຽງຈາກ North Holland ເພື່ອເປັນກຽດແກ່ວາລະຄົບຮອບ 40 ປີຂອງລາວ. ເປົ້າໝາຍແມ່ນການສ້າງເອກະລັກທີ່ສະທ້ອນເຖິງສິລະປະດອກໄມ້ທີ່ມີຊີວິດຊີວາ ກ້າວໜ້າ ແລະ ສ້າງສັນຂອງລາວ. ການອອກແບບໃໝ່ນີ້ຖືກຕິດຕັ້ງຢູ່ເທິງປ່ອງຢ້ຽມຂະໜາດໃຫຍ່ໃນອາຄານປະຫວັດສາດເກົ່າແກ່ ດ້ວຍແຖບຮູບແບບເຄື່ອນໄຫວທີ່ສະທ້ອນເຖິງຮູບແບບທີ່ເຕັມໄປດ້ວຍພະລັງງານ ແລະ ຈິດໃຈອິດສະຫຼະຂອງ Van Assem.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Florist Wim Van Assem ການສ້າງຕົວຕົນຍີ່ຫໍ້ໃໝ່ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Florist Wim Van Assem ການສ້າງຕົວຕົນຍີ່ຫໍ້ໃໝ່ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Florist Wim Van Assem ການສ້າງຕົວຕົນຍີ່ຫໍ້ໃໝ່ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
- Dimensions & Packaging
- 4 Shopping windows 150cm by 250cm
- Tags
- Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
- Production Technology
- Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
- Design Challenge
- It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
- Research
- The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
- Inspiration
- With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
- Project Duration
- The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
- Operation Flow
- The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
- Patents
- All rights Rebrandt 2024
- Team Members
- Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing - Image Credits
- Photography: Keesnan Dogger
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