C'Est La Vie Boutique ອັດຕະລັກຍີ່ຫໍ້ by Fan Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2024
C'Est La Vie Boutique ອັດຕະລັກຍີ່ຫໍ້
by Fan Wang
Client: C'est la vie Boutique
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #160104The Design
About C'Est La Vie Boutique ອັດຕະລັກຍີ່ຫໍ້
C'est La Vie Boutique ແມ່ນອັດຕະລັກຍີ່ຫໍ້ທີ່ຖືກສ້າງຂຶ້ນສຳລັບຮ້ານແຟຊັນໃນເມືອງນານກິງ, ປະເທດຈີນ. ຮ້ານດັ່ງກ່າວໄດ້ລວບລວມແບຣນແຟຊັນຈີນ ແລະ ຕາເວັນຕົກຫຼາກຫຼາຍປະເພດ ແລະ ສະໄຕລ໌, ດັ່ງນັ້ນໂລໂກ້ຈິ່ງນຳໃຊ້ຮູບແບບການວາງຕົວອັກສອນແບບປະສົມປະສານ ເພື່ອສະແດງອອກເຖິງຄວາມຫຼາກຫຼາຍທີ່ປະສົມກັນນັ້ນ. ຕົ້ນໄມ້ Sycamore ຂອງນານກິງ ຊຶ່ງເປັນສ່ວນໜຶ່ງທີ່ເປັນສັນຍະລັກຂອງທັດສະນີຍະພາບຂອງເມືອງ, ຖືກນຳໃຊ້ເປັນກຣາຟິກປະກອບຫຼັກ. ອົງປະກອບດຽວກັນນີ້ຍັງຖືກອອກແບບໃຫ້ເປັນປະຕິມາກຳຫຼໍ່ແບບໝູນວຽນ, ຊຶ່ງພາບສະທ້ອນແບບກົງກັນຂ້າມຂອງມັນສະທ້ອນເຖິງເມືອງທີ່ກຳລັງປ່ຽນແປງ. ລະບົບພາບໂດຍລວມມີການເຄື່ອນໄຫວຈາກຮູບແບບແປນສູ່ຮູບແບບສາມມິຕິ ແລະ ຈາກຄວາມນິ່ງສູ່ຄວາມມີພະລັງເຄື່ອນໄຫວ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
C'Est La Vie Boutique ອັດຕະລັກຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. C'Est La Vie Boutique ອັດຕະລັກຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. C'Est La Vie Boutique ອັດຕະລັກຍີ່ຫໍ້ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding
- Production Technology
- The realization of the design consists of a variety of materials and techniques.
- Design Challenge
- The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
- Research
- C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
- Inspiration
- Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
- Project Duration
- The duration of the project is from June to September 2022, and the project location is in Nanjing.
- Operation Flow
- The store opened in September 2022. Located in Nanjing, China.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
