Xuannao Master Cha ອັດຕະລັກຂອງແບຣນ by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2024
Xuannao Master Cha ອັດຕະລັກຂອງແບຣນ
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
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- Verified Award Winner
- Verify Award Status for #160263
The Design
About Xuannao Master Cha ອັດຕະລັກຂອງແບຣນ
Xuannao Master Cha ແມ່ນອັດຕະລັກຂອງແບຣນທີ່ສ້າງຂຶ້ນສຳລັບແບຣນຊາອັດລົມຂອງຈີນ. ໂລໂກ້ສະແດງໃຫ້ເຫັນໝີແພນດ້າກຳລັງຝຶກຊີກົງແບບຈີນຢູ່ລຸ່ມຕົວອັກສອນ "ຊີ" (Qi) ທີ່ຂຽນດ້ວຍລາຍມືພູ່ກັນສີສົ້ມສົດໃສ. ຮູບໝີແພນດ້າທີ່ມີຊື່ວ່າ Da Qi Xia ມີໃບໜ້າທີ່ສະຫງ່າຜ່າເຜີຍ ແລະ ສື່ເຖິງຄວາມກ້າຫານແບບວິລະບຸລຸດ ແລະ ຈິດໃຈທີ່ມີຊີວິດຊີວາ. ຄຸນລັກສະນະເຫຼົ່ານີ້ເຊື່ອມໂຍງກັບຟອງອາກາດໃນນ້ຳຊາ. ລາຍມືພູ່ກັນ ແລະ ໝີແພນດ້າເຮັດໃຫ້ແບຣນມີຮາກຖານໃນວັດທະນະທຳຕາເວັນອອກ ແລະ ເຮັດໃຫ້ເຄື່ອງດື່ມເປັນທີ່ຄຸ້ນເຄີຍຕໍ່ຜູ້ບໍລິໂພກທ້ອງຖິ່ນ. ໂລໂກ້ບໍ່ມີຂະໜາດຄົງທີ່ ດັ່ງນັ້ນທ່າທາງ ແລະ ຂະໜາດຂອງມັນສາມາດປັບໃຫ້ເໝາະສົມກັບແຕ່ລະການນຳໃຊ້ໄດ້.
The Recognition
About the A' Design Award ລະດັບເງິນ
Xuannao Master Cha ອັດຕະລັກຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Xuannao Master Cha ອັດຕະລັກຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Xuannao Master Cha ອັດຕະລັກຂອງແບຣນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
- Dimensions & Packaging
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Tags
- Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
- Production Technology
- Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
- Design Challenge
- The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
- Research
- "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
- Inspiration
- To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
- Project Duration
- The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
- Operation Flow
- Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
- Team Members
- Yin Peng
Li Linlin
Liu Xingyu - Image Credits
- Chushan Design
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