The National Gallery ອັດຕະລັກອັນຫຼັກ: ອັດຕະລັກທາງພາບ by Meng Chu Huang is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2024
The National Gallery ອັດຕະລັກອັນຫຼັກ: ອັດຕະລັກທາງພາບ
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
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The Design
About The National Gallery ອັດຕະລັກອັນຫຼັກ: ອັດຕະລັກທາງພາບ
ຂໍ້ຄວາມປຶ້ມ: The National Gallery ແມ່ນອັດຕະລັກທາງພາບທີ່ຖືກສ້າງຂຶ້ນສຳລັບຫໍສະແດງສິນລະປະແຫ່ງຊາດໃນລອນດອນ. ອັດຕະລັກນີ້ໄດ້ປ່ຽນແທນໂລໂກ້ທີ່ເປັນຕົວອັກສອນລ້ວນໆດ້ວຍເຄື່ອງໝາຍກຣາຟິກທີ່ໂດດເດັ່ນ. ໂລໂກ້ໃໝ່ແມ່ນກອບຮູບຕົວອັກສອນ L ຄູ່ ທີ່ປະກອບຂຶ້ນຈາກເສັ້ນເຈັດເສັ້ນ. ເສັ້ນເຈັດເສັ້ນນີ້ໝາຍເຖິງຄໍເລັກຊັນຮູບແຕ້ມ ຊຶ່ງກວມເອົາໄລຍະເວລາຕັ້ງແຕ່ສະຕະວັດທີ 13 ຫາ ສະຕະວັດທີ 19. ໂລໂກ້ຍັງຄົງອ່ານໄດ້ຊັດເຈນທີ່ຄວາມກວ້າງຂັ້ນຕ່ຳ 0.75 ນິ້ວ. ຕົວອັກສອນຊື່ (wordmark) ໄດ້ເນັ້ນຄຳວ່າ London ເພື່ອເພີ່ມການເບິ່ງເຫັນໃນການຄົ້ນຫາອອນລາຍ. ຈຸດປະສົງແມ່ນເພື່ອເຮັດໃຫ້ຫໍສະແດງສິນລະປະນີ້ເປັນທີ່ຮູ້ຈັກໄດ້ງ່າຍຂຶ້ນທົ່ວໂລກ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
The National Gallery ອັດຕະລັກອັນຫຼັກ: ອັດຕະລັກທາງພາບ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. The National Gallery ອັດຕະລັກອັນຫຼັກ: ອັດຕະລັກທາງພາບ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. The National Gallery ອັດຕະລັກອັນຫຼັກ: ອັດຕະລັກທາງພາບ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
- Dimensions & Packaging
- The minimum size requirement for the logo is 0.75 inches wide or smaller.
- Tags
- Identity Design, Meng Chu Huang, The National Gallery
- Production Technology
- I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
- Design Challenge
- Transform a typography-based logo into an iconic logo.
- Research
- The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
- Inspiration
- The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
- Project Duration
- This project started in Feburary 2023 and finished in May 2023.
- Operation Flow
- Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
- Team Members
- Meng Chu Huang
- Image Credits
- Meng Chu Huang, 2023
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