Moonshot Bar ບູດວາງສະແດງ by Takeshi Yoshida is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບທອງສຳລິດ in ສະຖາປັດຕະຍະກຳງານວາງສະແດງການຄ້າ, ພາຍໃນ ແລະ ການອອກແບບນິທັດສະການ Competition Category.
ທອງສຳລິດງານວາງສະແດງການຄ້າ· 2024
Moonshot Bar ບູດວາງສະແດງ
Client: Takeshi Yoshida
A' Design Award ລະດັບທອງສຳລິດ Winner in ງານວາງສະແດງການຄ້າ Category
Verified Award Winner
Verify Award Status for #160429The Design
About Moonshot Bar ບູດວາງສະແດງ
ນີ້ແມ່ນສະຖານທີ່ວາງສະແດງຂອງຍີ່ປຸ່ນທີ່ງານ CES 2024, ງານວາງສະແດງເທັກໂນໂລຢີທີ່ໃຫຍ່ທີ່ສຸດໃນໂລກ. ການອອກແບບໄດ້ຮັບແຮງບັນດານໃຈຈາກຄວາມເລຶ້ອງງ່າຍແລະການຫຼຸດຜ່ອນ, ແນວຄວາມຄິດພື້ນຖານຂອງເຊນ, ເຊິ່ງຍີ່ປຸ່ນໄດ້ຮັກສາມາແຕ່ສະໄໝບູຮານ. ມັນສ້າງຄວາມວຸ້ນວາຍທີ່ຖືກຈັດຕັ້ງ, ເຊິ່ງໝາຍຄວາມວ່າຈຸດດຶງດູດທີ່ວຸ້ນວາຍຫຼາຍໆຈຸດທີ່ຖືກວາງຢ່າງລະມັດລະວັງ. ມີຈຸດດຶງດູດ 5 ຈຸດ, ປະກອບດ້ວຍໂຕະວາງສະແດງ, ເຄົາເຕີ້ຂໍ້ມູນ, ບາ, ພື້ນທີ່ພັກຜ່ອນແລະພົບປະ, ແລະ ພື້ນທີ່ຈັດກິດຈະກຳທີ່ມີຈໍສະແດງຂະຫນາດໃຫຍ່. ແຕກຕ່າງຈາກບູດປົກກະຕິ, ຜູ້ເຂົ້າຊົມສາມາດເພີດເພີນກັບເຄື່ອງດື່ມແລະການສົນທະນາໃນບາແລະພື້ນທີ່ພັກຜ່ອນທີ່ອົບອຸ່ນ, ເຊິ່ງພວກເຮົາເອີ້ນວ່າ Moonshot Bar.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Moonshot Bar ບູດວາງສະແດງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Moonshot Bar ບູດວາງສະແດງ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Moonshot Bar ບູດວາງສະແດງ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
- Dimensions & Packaging
- The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
- Tags
- Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
- Production Technology
- Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
- Design Challenge
- The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
- Research
- In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
- Inspiration
- This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
- Project Duration
- The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
- Operation Flow
- Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
- Image Credits
- Takeshi Yoshida, 2024.
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