Seawool ໂຄງການຕາຫນິດການຄ້າ by Chungsheng Chen and Eddie Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2024
Seawool ໂຄງການຕາຫນິດການຄ້າ
by Chungsheng Chen and Eddie Wang
Client: Tainan University of Technology/Product Design Deparment
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #160731The Design
About Seawool ໂຄງການຕາຫນິດການຄ້າ
ແບຣນທີ່ຜະສົມຜະສານແຟຊັ່ນແລະຄວາມຍືນຍົງ, ການນຳເອົາເປືອກຫອຍນາງຫລົມທີ່ລີໄຊເຄີນມາປະສົມປະສານກັບເຕັກນິກແລະສະໄຕລ໌ທີ່ເປັນມືອາຊີບເຂົ້າໃນຊີວິດປະຈຳວັນ. ໂລໂກ້ທີ່ນຳສະເໜີໃນຕົວອັກສອນໃຫຍ່, ເປັນສັນຍາລັກຂອງຈິດໃຈແຫ່ງນະວັດຕະກຳຢ່າງຕໍ່ເນື່ອງ ແລະຕົວອັກສອນ o ຄູ່ສະແດງເຖິງຄວາມຍືນຍົງແບບວົງຈອນ, ໝາຍເຖິງການຟື້ນຟູແບບຕໍ່ເນື່ອງ. ການອອກແບບໂດຍລວມສະແດງອອກເຖິງຄວາມສະຫງ່າງາມ, ເປັນຕົວແທນຂອງການສະແຫວງຫາແຟຊັ່ນແລະຄຸນນະພາບ. ຟອນມາດຕະຖານປະສົມປະສານອົງປະກອບຂອງຄື້ນແລະການເຄື່ອນໄຫວຂຶ້ນເທິງ, ສະແດງເຖິງຄວາມເຄົາລົບຕໍ່ທຳມະຊາດແລະຄວາມກ້າວໜ້າຢ່າງຕໍ່ເນື່ອງ. ແບຣນມີຊີວິດຊີວາ, ສ້າງສັນ ແລະເປັນຜູ້ນຳໃນທັງແນວໂນ້ມແຟຊັ່ນແລະສິ່ງແວດລ້ອມ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Seawool ໂຄງການຕາຫນິດການຄ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Seawool ໂຄງການຕາຫນິດການຄ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Seawool ໂຄງການຕາຫນິດການຄ້າ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
- Dimensions & Packaging
- SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey. - Tags
- Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
- Production Technology
- The Branding project all done in Adobe Illustrator and Photoshop software.
- Design Challenge
- The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
- Research
- Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
- Inspiration
- The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
- Project Duration
- The Branding project commenced in Sept.2022 and concluded in May,2023.
- Operation Flow
- The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
- Patents
- Trademark: Creative Tech Textile Co., Ltd.
- Team Members
- ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC. - Image Credits
- All images copyright: Acdesign Associates International Co.,Ltd.
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