Borna Sazegan ອັດຕະລັກສະນ໌ແບຣນ by Doraj Design House is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2025
Borna Sazegan ອັດຕະລັກສະນ໌ແບຣນ
Client: Doraj Design House
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #160893The Design
About Borna Sazegan ອັດຕະລັກສະນ໌ແບຣນ
Borna Sazegan ແມ່ນອັດຕະລັກສະນ໌ແບຣນທີ່ຖືກສ້າງຂຶ້ນສຳລັບບໍລິສັດທີ່ກໍ່ສ້າງໂຄງສ້າງຂະໜາດໃຫຍ່. ອັດຕະລັກສະນ໌ນີ້ອີງໃສ່ເສັ້ນສາຍ, ໄດ້ແຮງບັນດານໃຈມາຈາກເສັ້ນສາຍທີ່ຕັດກັນຂອງໂຄງສ້າງໂລຫະທີ່ໃຊ້ໃນການກໍ່ສ້າງ. ເສັ້ນສາຍເຫຼົ່ານີ້ປະກອບກັນເປັນຮູບຮ່າງສັດຕ່າງໆ ເຊິ່ງສາມາດເຫັນລາຍລະອຽດຂອງໂຄງສ້າງອາຄານຢູ່ພາຍໃນ. ສັດແຕ່ລະຊະນິດລ້ວນມີຄວາມໝາຍສະເພາະ: ແຮດເປັນສັນຍາລັກແຫ່ງພະລັງແລະຄວາມອົດທົນ, ມ້າເປັນສັນຍາລັກແຫ່ງຄວາມໄວ, ກວາງເປັນສັນຍາລັກແຫ່ງຄວາມງາມ, ແລະສິງໂຕເປັນຜູ້ນຳພາຂອງກຸ່ມ. ການໃຊ້ໂຕນສີອົບອຸ່ນແລະສີເຢັນປະສົມກັນໃນອົງປະກອບສີ ສະທ້ອນເຖິງພະລັງທີ່ມາພ້ອມກັບຄວາມສະຫງົບ. ພາບປະກອບເຫຼົ່ານີ້ສາມາດນຳໃຊ້ໄດ້ທັງໃນຮູບແບບລາຍລະອຽດຫຼືໃນຮູບແບບສົມບູນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Borna Sazegan ອັດຕະລັກສະນ໌ແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Borna Sazegan ອັດຕະລັກສະນ໌ແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Borna Sazegan ອັດຕະລັກສະນ໌ແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
- -
- Team Members
- Mohammad Roustaei, Amirhossein Paydar
- Image Credits
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