ຜົນງານ Luliang Highland Vegetables ອັດຕະລັກສະນະຂອງແບຣນ ໂດຍ Tian Rui Ling Dong ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2024 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ເຫຼັກກຣາຟິກ· 2024
Luliang Highland Vegetables ອັດຕະລັກສະນະຂອງແບຣນ
ລູກຄ້າ: Shandong Tianrui Smart Marketing Planning Co., Ltd
ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #161048ການອອກແບບ
ກ່ຽວກັບ Luliang Highland Vegetables ອັດຕະລັກສະນະຂອງແບຣນ
ຜັກທີ່ຣາບສູງລູຫລຽງ ເປັນອັດຕະລັກສະນະຂອງແບຣນປະຈຳພາກທີ່ສ້າງຂຶ້ນສຳລັບເຂດປູກຜັກທີ່ຣາບສູງໃນປະເທດຈີນ. ໂລໂກ້ຖືກອອກແບບອ້ອມຮອບພາບຫຼຽນຄຳ, ເຊິ່ງເປັນສັນຍາລັກທີ່ຄຸ້ນເຄີຍຂອງຄຸນນະພາບແລະຄວາມເປັນເລີດ. ຢູ່ໃຈກາງຂອງພາບແມ່ນນົກທີ່ຄາບຜັກຢູ່ໃນປາກ, ໄດ້ຮັບແຮງບັນດານໃຈຈາກຄຳເວົ້າຂອງທ້ອງຖິ່ນທີ່ວ່າມີແຕ່ນົກເທົ່ານັ້ນທີ່ຮູ້ວ່າຜັກນັ້ນດີຫຼືບໍ່. ແສງສະຫວ່າງ, ນົກ ແລະ ຜັກ ປະກອບກັນເປັນອົງປະກອບຫຼັກຂອງພາບ. ອັດຕະລັກສະນະນີ້ເນັ້ນໃຫ້ເຫັນເຖິງເນື້ອທີ່ປູກຝັງອັນກວ້າງໃຫຍ່, ວິທີການປູກແບບອະນຸລັກລະບົບນິເວດ ແລະ ສະພາບແວດລ້ອມທຳມະຊາດອັນບໍລິສຸດຂອງເຂດດັ່ງກ່າວ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ
Luliang Highland Vegetables ອັດຕະລັກສະນະຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Luliang Highland Vegetables ອັດຕະລັກສະນະຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Luliang Highland Vegetables ອັດຕະລັກສະນະຂອງແບຣນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M - ແທັກ
- Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
- ເຕັກໂນໂລຊີການຜະລິດ
- In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
- ການຄົ້ນຄວ້າ
- The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
- ແຮງບັນດານໃຈ
- The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
- ໄລຍະເວລາໂຄງການ
- The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
- ຂັ້ນຕອນການດຳເນີນງານ
- An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
- ສະມາຊິກທີມ
- Xun Gao，Yang Li
- ເຄຣດິດຮູບພາບ
- Xun Gao，Yang Li
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
