Feixi Grand View ໂປສເตอร์ by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2024
Feixi Grand View ໂປສເตอร์
by Feixi Digital Culture and Media
Client: Feixi Digital Culture and Media
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #161167The Design
About Feixi Grand View ໂປສເตอร์
ໄຟຊີ ແກຣນ ວິວ (Feixi Grand View) ເປັນໂປສເຕີທີ່ຖືກສ້າງຂຶ້ນເພື່ອນຳສະເໜີການພັດທະນາຂອງເມືອງໄຟຊີ ໃນແຂວງອານຮุย ປະເທດຈີນ. ໂປສເຕີສະແດງໃຫ້ເຫັນຄວາມກ້າວໜ້າທາງເສດຖະກິດ, ມໍລະດົກທາງວັດທະນະທຳ, ພູມິສາດ ແລະ ຊີວິດຂອງຄົນທ້ອງຖິ່ນຈາກຫຼາຍມຸມມອງ. ພາບຖ່າຍທ້ອງຖິ່ນຄວາມລະອຽດສູງເປັນອົງປະກອບພາບຫຼັກ ພ້ອມທັງເສັ້ນສາຍທີ່ນຳສາຍຕາໄປຕາມການຈັດວາງທີ່ກະທັດຮັດ. ໂຕນສີດຽວທີ່ມີການໄລ່ລະດັບຊ່ວຍເພີ່ມມິຕິໃຫ້ກັບພາບ. ຂໍ້ຄວາມຖືກຈັດວາງເພື່ອໃຫ້ອ່ານໄດ້ຊັດເຈນ. ຂະໜາດຂອງໂປສເຕີແມ່ນ 297 x 210 ມິນລີແມັດ. ໂປສເຕີໄດ້ຖືກນຳສະເໜີຜ່ານສື່ອອນລາຍ ແລະ ສື່ກາງແຈ້ງ ລວມທັງປ້າຍໂຄສະນາຢູ່ປ້າຍລົດເມໃນເມືອງໄຟຊີ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Feixi Grand View ໂປສເตอร์ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Feixi Grand View ໂປສເตอร์ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Feixi Grand View ໂປສເตอร์ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Feixi Grand View is plotting a grand blueprint, a poster designed to show the advances made by Feixi County in recent years, highlighting its unique history and culture to foster a stronger bond with the community and enhance the local positive identity. The compact layout and an extensive use of line elements enhance the visual impact and flow of the display.
- Dimensions & Packaging
- 297mmX210mm
- Tags
- Poster, Propaganda, Region, Culture, Economy, Comprehensiveness
- Production Technology
- An advanced image editing software is used for the layout design to guarantee a distinct visual hierarchy. Local HD images are chosen as the primary visual component, and the text is precisely arranged and typeset using typography software to ensure the clarity and efficiency of information transmission.
- Design Challenge
- The key challenge in this poster design lies in making a breakthrough in design without compromising the regional characteristics to differentiate itself in a homogeneous competition. The project team unconventionally uses a mono-color scheme with gradient hues to add image depth, a strategy aimed at readily capturing the public attention and leaving a lasting impression.
- Research
- Feixi County, ranked among the top 100 counties nationwide in respect of overall strength and the standing as the first county-level administrative region in Anhui Province with an annual output value hitting RMB 100 billion, has established itself as an appealing tourist destination and industrial hub. With a focus on NEVs as the pillar industry, Feixi has played a pivotal role in developing a full-scale industry chain closed-loop ecosystem.
- Inspiration
- Multiple perspectives are required to get the panoramic view of a region, for example, an insightful view of economic progress, cultural legacy, geographical setting, society, and humanities. Hence, the guideline underlying this visual design endeavor is to unveil the recent accomplishments in development of Feixi County and its extensive historical and cultural background from diverse perspectives.
- Project Duration
- The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and offline platforms, including bus stop ads in Feixi County.
- Operation Flow
- The final version of poster is placed to online and physical media platforms for public exposures, the key design elements, such as the layout representing the new energy automobile industry, are seamlessly connected to the highlighted title "Feixi", and other design features stand oout in a similar manner, along with additional elements. These components mark a significant milestone in the effective dissemination of information and building branding identity.
- Team Members
- Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu
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