Min Shan Nong Ye ອັດຕະລັກສະນະຂອງແບຣນ by Yanjun Yang is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2025
Min Shan Nong Ye ອັດຕະລັກສະນະຂອງແບຣນ
by Yanjun Yang
Client: Yanjun Yang
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
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The Design
About Min Shan Nong Ye ອັດຕະລັກສະນະຂອງແບຣນ
Min Shan Nong Ye ແມ່ນອັດຕະລັກສະນະຂອງແບຣນທີ່ຖືກສ້າງຂຶ້ນສຳລັບວິສາຫະກິດດ້ານການກະສິກຳ. ໂລໂກ້ຖືກອອກແບບດ້ວຍເສັ້ນຕໍ່ເນື່ອງເສັ້ນດຽວ ເຊິ່ງສະແດງເຖິງພູເຂົາທີ່ຄົດເຄ້ຍວ, ຄື້ນນ້ຳ ແລະ ຄື້ນເຂົ້າສາລີ. ສັນຍາລັກນີ້ຍັງເປັນຮູບແບບປ່ຽນແປງຂອງຕົວອັກສອນ M ແລະ S ເຊິ່ງເປັນຕົວອັກສອນຫຍໍ້ຂອງ Min Shan ພາກພື້ນທີ່ຜະລິດຕະພັນມີແຫຼ່ງກຳເນີດ. ສີຂຽວຖືກນຳໃຊ້ເປັນສີຫຼັກເພື່ອສະທ້ອນເຖິງຄວາມສົດຊື່ນ ແລະ ຜະລິດຕະພັນກະສິກຳທີ່ມີສຸຂະພາບດີ. ຮູບແບບທີ່ງ່າຍດາຍ ແລະ ມີສັນຍະລັກສາມາດປັບຂະໜາດໄດ້ຢ່າງງ່າຍດາຍ, ເຮັດໃຫ້ອັດຕະລັກສະນະນີ້ສາມາດນຳໄປໃຊ້ໄດ້ທັງກັບການສະແດງຜົນແບບດິຈິຕອລ ແລະ ຜະລິດຕະພັນທາງກາຍະພາບ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Min Shan Nong Ye ອັດຕະລັກສະນະຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Min Shan Nong Ye ອັດຕະລັກສະນະຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Min Shan Nong Ye ອັດຕະລັກສະນະຂອງແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is formed through one-stroke shaping, subtlely capturing rolling mountains, water ripples, and wheat waves. It embodies the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. It takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and organic products.
- Dimensions & Packaging
- The size flexibly varies with application scenarios.
- Tags
- Brand design, Logo design, Brand identity, Agricultural sector, Regional characteristics, Brand spirit delivery, Color psychology
- Production Technology
- Drawing inspiration from a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this design adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.
- Design Challenge
- The main challenge of this design is to convey the brand's core concept while achieving higher recognition and more distinctive visual attraction among similar products. This design is formed through one-stroke shaping with a minimalist design aesthetic and ingenious color scheme to enjoy high recognizability and scalability in various application scenarios, facilitating effective brand communication and enhancing users' brand memory.
- Research
- Increasing demands for healthy and organic products urge us to follow the market trend to cater to users' pursuit of healthy lifestyles. MIN SHAN NONG YE incorporates natural elements ("mountain" and "water") and pinyin initials of the product's origin, MIN SHAN, into this brand identity design, coupled with the green color scheme, conveying the brand's commitment to green and organic products.
- Inspiration
- To enable consumers to build trust in our products quickly, we take relevant elements and color schemes of the product origin to create this design. This distinctive design is reminiscent of the enterprise's field of operation- organic and healthy agricultural products, reducing the brand's communication costs.
- Project Duration
- The project started in June 2022 in Chengdu.
- Operation Flow
- MIN SHAN NONG YE endows the brand with a unique visual identity through natural elements and color schemes relevant to the product's origin. This brand logo is widely applied in online digital dynamic exhibitions and offline physical products. It hugely enhances brand recognition and memory due to its simple but symbolic form, thus reducing the brand's communication costs.
- Team Members
- Yanjun Yang
- Image Credits
- Yanjun Yang
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