Infinite Borders ອັດຕະລັກຂອງແບຣນ by Netease Games Art Design Center is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບຄຳ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ຄຳກຣາຟິກ· 2025
Infinite Borders ອັດຕະລັກຂອງແບຣນ
by Netease Games Art Design Center
Client: NetEase Games
A' Design Award ລະດັບຄຳ Winner in ກຣາຟິກ Category
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- Verified Award Winner
- Verify Award Status for #162820
The Design
About Infinite Borders ອັດຕະລັກຂອງແບຣນ
Infinite Borders ແມ່ນອັດຕະລັກຂອງແບຣນສຳລັບເກມຍຸດທະສາດທີ່ມີສາກຢູ່ໃນຍຸກສາມກົກ. ກຣາຟິກຂອງແບຣນໄດ້ມາຈາກຕົວອັກສອນຮູບພາບຂອງຊື່ ແລະຈາກຄວາມຮູ້ສຶກຂອງຕາຕະລາງສີ່ຫຼ່ຽມໃນການຫຼິ້ນເກມຍຸດທະສາດ. ສີດຳ, ສີແດງ ແລະສີຂາວ ເຊິ່ງເປັນສີທີ່ນິຍົມໃນລາຊະວົງຮັ່ນ ຖືກນຳໃຊ້ເປັນສີຫຼັກ. ເສັ້ນພູ່ກັນລາຍມືແບບແປ (flat) ຮັບໜ້າທີ່ເປັນອົງປະກອບເສີມ. ການອອກແບບຕົວອັກສອນທີ່ທັນສະໄໝເຮັດໃຫ້ລະບົບພາບແບບເປັນລະບົບ ແລະແບບແປສົມບູນຂຶ້ນ. ການອອກແບບຖືກນຳໃຊ້ກັບໂປສເຕີດິຈິຕອນ, ໜ້າຈໍສ່ວນຕິດຕໍ່ຜູ້ໃຊ້ ແລະສິ່ງພິມຕ່າງໆ, ແລະສາມາດຂະຫຍາຍໄປໃນຫຼາຍຊ່ອງທາງໂດຍຍັງຮັກສາຄວາມສອດຄ່ອງທາງດ້ານພາບໄວ້ໄດ້.
The Recognition
About the A' Design Award ລະດັບຄຳ
Infinite Borders ອັດຕະລັກຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Infinite Borders ອັດຕະລັກຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Infinite Borders ອັດຕະລັກຂອງແບຣນ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Dimensions & Packaging
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- Tags
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Production Technology
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Design Challenge
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Research
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Inspiration
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Project Duration
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Operation Flow
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- Team Members
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - Image Credits
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
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