Seoul Auction The Concierge ການອອກແບບພາຍໃນ by Hyunju Julia Lee is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.
ທອງສຳລິດພາຍໃນ· 2025
Seoul Auction The Concierge ການອອກແບບພາຍໃນ
Client: Seoul Auction
A' Design Award ລະດັບທອງສຳລິດ Winner in ພາຍໃນ Category
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The Design
About Seoul Auction The Concierge ການອອກແບບພາຍໃນ
The Concierge ທີ່ Seoul Auction ປັບປ່ຽນຄວາມໝາຍໃໝ່ຂອງການຄ້າປີກຫຼູຫຼາຜ່ານແນວຄວາມຄິດແບບມິນິມອລລິສທີ່ສ້າງພື້ນທີ່ພາຍໃນພື້ນທີ່. ໂດຍຖືກຜະສົມຜະສານເຂົ້າກັບຫ້ອງຕ້ອນຮັບທີ່ມີລັກສະນະຄ້າຍກັບຫ້ອງສະແດງງານສິລະປະຢ່າງກົມກຽວ, ມັນນຳສະເໜີສະພາບແວດລ້ອມທີ່ງຽບສະຫງົບ ແລະ ມີຄວາມຊັບຊ້ອນ ບ່ອນທີ່ຄວາມເຮັດໃຫ້ງ່າຍຊ່ວຍເພີ່ມປະສົບການການຊົມເບິ່ງ. ປະຕູກະຈົກຂະໜາດໃຫຍ່ ແລະ ປ່ອງຢ້ຽມກວ້າງຂວາງສ້າງຄວາມສົມດຸນລະຫວ່າງຄວາມເປີດກວ້າງ ແລະ ຄວາມລະມັດລະວັງ, ໃນຂະນະທີ່ຜົນງານສິລະປະທີ່ຈັດວາງຢ່າງພິຖີພິຖັນ ແລະ ຊັ້ນວາງແບບລອຍຊ່ວຍນຳພາຜູ້ມາຢ້ຽມຊົມຢ່າງອ່ອນໂຍນ. ໂດຍການຍອມຮັບຄວາມງາມຂອງພື້ນທີ່ຫວ່າງເປົ່າ, The Concierge ຍົກລະດັບການຮັບຮູ້ກ່ຽວກັບຄວາມຫຼູຫຼາ ໂດຍໃຫ້ຜະລິດຕະພັນເປັນຈຸດສຸມຫຼັກ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Seoul Auction The Concierge ການອອກແບບພາຍໃນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Seoul Auction The Concierge ການອອກແບບພາຍໃນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Seoul Auction The Concierge ການອອກແບບພາຍໃນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space.
- Dimensions & Packaging
- The Concierge is W4590mm x L5550mm x H3000mm, situated within a lobby with an overall height of 4300mm. To optimize the space, we integrated the lobby’s air circulation and air conditioning system using an exposed ceiling structure. This design not only ensures effective air flow but also enhances a sense of openness and continuity. As a result, the space feels more expansive and inviting, complementing the minimalist aesthetic.
- Tags
- MinimalistInteriorDesign, RetailInteriorDesign
- Production Technology
- The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact.
- Design Challenge
- One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly.
- Research
- An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork.
- Inspiration
- The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury.
- Project Duration
- This project started in May 1 and finished in June 3, in Seoul, Korea.
- Operation Flow
- The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them.
- Team Members
- Designer: Hyunju Julia Lee
- Image Credits
- Photographer: Teo
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