What Next ອັດຕະລັກສະນະຍີ່ຫໍ້ by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2025
What Next ອັດຕະລັກສະນະຍີ່ຫໍ້
Client: Zero Bureau
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
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- Verified Award Winner
- Verify Award Status for #164675
The Design
About What Next ອັດຕະລັກສະນະຍີ່ຫໍ້
ຜົນໄດ້ຮັບທາງສາຍຕາສຸດທ້າຍແມ່ນໄດ້ມາຈາກການເອົາສັນຍາລັກມາປ່ຽນໃຫ້ເປັນເຄື່ອງໝາຍຄຳຖາມໂດຍການວາງມັນໄວ້ເທິງຮູບສີ່ຫຼ່ຽມນ້ອຍຂ້າງລຸ່ມ (ຊຶ່ງແມ່ນສ່ວນ 1/4 ທີ່ຕັດມາຈາກຮູບສີ່ຫຼ່ຽມໃຫຍ່ຂ້າງເທິງມັນ) ແລະວາງມັນໄວ້ໃນຈຸດທີ່ກຽມຈະລົ້ມແຕ່ຍັງຄົງຮັກສາຄວາມສົມດູນໄວ້, ສ້າງຄວາມຮູ້ສຶກທາງສາຍຕາຂອງຄວາມຕຶງຄຽດດ້ວຍການຈັດອົງປະກອບຄືນໃໝ່ແບບຫຼຸດຜ່ອນ. ໂລໂກ້ What Next ລວມທັງຊື່ຂອງມັນ ແມ່ນເປັນຄຳຂັດແຍ້ງກັນເອງໃນແບບໜຶ່ງ, ເປັນທັງຄຳຖາມແລະຄຳຕອບພ້ອມກັນ, ສ້າງແຮງຕຶງຄຽດ. ໃນຕົວຂອງມັນເອງ, ສັນຍາລັກໂລໂກ້ແມ່ນຄວາມບໍ່ສົມບູນແບບທີ່ຕັ້ງໃຈແລະງ່າຍດາຍ ແລະ ເປັນເຄື່ອງມືການສື່ສານທີ່ກົງໄປກົງມາ, ພະຍາຍາມສ້າງຜົນສຳເລັດໃຫຍ່ດ້ວຍຄວາມພະຍາຍາມໜ້ອຍໜຶ່ງ.
The Recognition
About the A' Design Award ລະດັບເງິນ
What Next ອັດຕະລັກສະນະຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. What Next ອັດຕະລັກສະນະຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. What Next ອັດຕະລັກສະນະຍີ່ຫໍ້ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
- Dimensions & Packaging
- Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
- Tags
- Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
- Production Technology
- It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
- Design Challenge
- Breathing life into a business consultancy and giving it an emotional layer.
- Research
- Analysis of peer institutions and companies.
- Inspiration
- What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
- Project Duration
- Designed in late 2023.
- Team Members
- Marko Stanojevic
- Image Credits
- Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.
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