ຜົນງານ Meet in Arcadia ການອອກແບບອັດຕະລັກສະນ໌ແບຣນ ໂດຍ Xiaoming Meng and Xueke Fang ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2025 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ທອງສຳລິດກຣາຟິກ· 2025
Meet in Arcadia ການອອກແບບອັດຕະລັກສະນ໌ແບຣນ
ໂດຍ Xiaoming Meng and Xueke Fang
ລູກຄ້າ: China Social Entrepreneur Foundation
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #164726ການອອກແບບ
ກ່ຽວກັບ Meet in Arcadia ການອອກແບບອັດຕະລັກສະນ໌ແບຣນ
Meet in Arcadia ແມ່ນການອອກແບບອັດຕະລັກສະນ໌ແບຣນທີ່ສ້າງຂຶ້ນສຳລັບໂຄງການຟື້ນຟູຊົນນະບົດໃນບ້ານລົງທັງ, ມົນທົນກຸ້ຍໂຈວ, ປະເທດຈີນ. ໂລໂກ້ໄດ້ຮັບແຮງບັນດານໃຈຈາກຕົວອັກສອນຈີນທີ່ໝາຍເຖິງຄວາມງາມ. ນາຂັ້ນໄດຖືກແຕ້ມຂຶ້ນໃນຮູບແບບທີ່ຮຽບງ່າຍແລະເປັນນາມມະທຳ. ເໜືອທົ່ງນາ, ບ້ານເຮືອນຊາວມ້ງແບບນາມມະທຳຖືກເຊື່ອມຕໍ່ກັບເສັ້ນຂີດຂອງຕົວອັກສອນ, ໂດຍເສັ້ນຂີດໜຶ່ງກາຍເປັນຫຼັງຄາ. ອັດຕະລັກສະນ໌ນີ້ຊ່ວຍສະໜັບສະໜູນການທ່ອງທ່ຽວຊົນນະບົດໃນຖານະອຸດສາຫະກຳຫຼັກຂອງທ້ອງຖິ່ນ. ການອອກແບບນີ້ມີເປົ້າໝາຍເພື່ອນຳສະເໜີວັດທະນະທຳທ້ອງຖິ່ນ ແລະ ຊ່ວຍໃຫ້ຊາວບ້ານໄດ້ມີສ່ວນຮ່ວມໃນການສ້າງແບຣນ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Meet in Arcadia ການອອກແບບອັດຕະລັກສະນ໌ແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Meet in Arcadia ການອອກແບບອັດຕະລັກສະນ໌ແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Meet in Arcadia ການອອກແບບອັດຕະລັກສະນ໌ແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Height 594mm x Width 420mm
- ແທັກ
- Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
- ເຕັກໂນໂລຊີການຜະລິດ
- I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.
Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement. - ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
- ການຄົ້ນຄວ້າ
- I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges. - ແຮງບັນດານໃຈ
- The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
- ໄລຍະເວລາໂຄງການ
- The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
- ຂັ້ນຕອນການດຳເນີນງານ
- Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
- ສິດທິບັດ
- Logo (2022) China Social Entrepreneur Foundation
- ສະມາຊິກທີມ
- Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang - ເຄຣດິດຮູບພາບ
- [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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