Wen Shan Hai ການອອກແບບພາຍໃນສູນປະສົບການ by Xiang Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບແພລັດຕິນັມ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.
ແພລັດຕິນັມພາຍໃນ· 2025
Wen Shan Hai ການອອກແບບພາຍໃນສູນປະສົບການ
by Xiang Wang
Client: Tang Design
A' Design Award ລະດັບແພລັດຕິນັມ Winner in ພາຍໃນ Category
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The Design
About Wen Shan Hai ການອອກແບບພາຍໃນສູນປະສົບການ
Wen Shan Hai ແມ່ນສູນປະສົບການແບຣນສຳລັບເຫຼົ້າ Moutai ຕັ້ງຢູ່ນະຄອນຊົງຊິງ ປະເທດຈີນ. ພື້ນທີ່ພາຍໃນຮອງຮັບການຊີມເຫຼົ້າ ງານລ້ຽງສ່ວນຕົວ ແລະ ການພົບປະສັງສັນຂອງສະໂມສອນ. ຮູບແບບການຈັດວາງແບບເດີ່ນບ້ານວາງຫ້ອງໂຖງກາງຮູບສີ່ຫຼ່ຽມມົນທົນໄວ້ໃຈກາງ ອ້ອມຮອບດ້ວຍລະບຽງທາງຍ່າງທີ່ນຳໄປສູ່ຫ້ອງສ່ວນຕົວຕາມຫົວຂໍ້ຕ່າງໆ. ຕູ້ວາງສະແດງ ແລະ ພື້ນທີ່ຊີມເຫຼົ້າຈັດຮຽງຕາມເສັ້ນທາງຄົດໂຄ້ງຜ່ານຫ້ອງໂຖງໃຫຍ່. ພື້ນຜິວທອງແດງ ຕູ້ທີ່ເຮັດຈາກໂລຫະ ແລະ ແກ້ວ ພ້ອມທັງເພດານກະຈົກເງົາ ກຳນົດຊຸດວັດສະດຸຂອງພື້ນທີ່. ການອອກແບບເຊື່ອມໂຍງສະຖາປັດຕະຍະກຳຕາເວັນອອກແບບດັ້ງເດີມເຂົ້າກັບໂຄງສ້າງທີ່ທັນສະໄໝ.
The Recognition
About the A' Design Award ລະດັບແພລັດຕິນັມ
Wen Shan Hai ການອອກແບບພາຍໃນສູນປະສົບການ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບແພລັດຕິນັມ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຸດສຳລັບການອອກແບບທີ່ພິເສດແທ້ ສະຫງ່າງາມ ແລະ ຍິ່ງໃຫຍ່. ຜູ້ຊະນະລະດັບແພລັດຕິນັມແມ່ນສິ່ງມະຫັດສະຈັນແຫ່ງການສ້າງສັນ ເປັນຫຼັກຖານຂອງຂີດຈຳກັດແຫ່ງຄວາມຄິດສ້າງສັນທາງປັນຍາ ແລະ ສະແດງເຖິງຄວາມເປັນມືອາຊີບ ແລະ ພອນສະຫວັນທີ່ບໍ່ມີໃຜທຽບໄດ້ຂອງຜູ້ອອກແບບ. ການອອກແບບເຫຼົ່ານີ້ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ມີຊື່ສຽງທີ່ສຸດ ທີ່ກຳນົດຄວາມງາມຂອງຍຸກສະໄໝ ປະກອບສ່ວນຕໍ່ຄວາມຢູ່ດີກິນດີຂອງສັງຄົມ ແລະ ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Wen Shan Hai ການອອກແບບພາຍໃນສູນປະສົບການ ສະແດງເຖິງຄວາມເປັນເລີດທີ່ເໜືອລະດັບ ແລະ ເຮັດໃຫ້ໂລກດີຂຶ້ນດ້ວຍຄຸນລັກສະນະທີ່ເປັນປະໂຫຍດ. Wen Shan Hai ການອອກແບບພາຍໃນສູນປະສົບການ ແມ່ນຜົນງານທີ່ຊະນະ A' Design Award ລະດັບແພລັດຕິນັມ ທີ່ກະຕຸ້ນຄວາມປາດຖະໜາ ໃຫ້ແຮງບັນດານໃຈ ເຮັດໃຫ້ມີຄວາມສຸກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມສຸກອັນຍິ່ງໃຫຍ່.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wen Shan Hai: Moutai Heritage Experience Centeroffers diverse luxury experiencesincludingwine tastings, private banquets, and exclusive clubs, intertwining thehuman touch of the mountaincityChongqingwith the brand cultureofMoutai. Theinterpretations of Eastern aestheticsexplore the transcendence and intersection of region, time, and culture.This space serves as a cultural beacon, translating the city's identity into an engaging design that evokes vivid memories.
- Dimensions & Packaging
- The designer artfully intertwines the joy of liquortasting with the richness of tea culture in this understated, timeless space, inviting guests to raise a glass and savor a fragrance that lingers on. The atrium, enclosed by corridors, forms a regular square structure that creates an inviting open courtyard. Theroof tiles,overhangingeaves, and brackets reflect the rhythmicconnectionof traditional architecture and Eastern art.
- Tags
- Moutai, Experience Center, Display, Interior Deisign, Tang Design
- Production Technology
- The hall layout features display cabinets and tasting areas arranged along a meandering route, creating a journey that feels both distinct and interconnected, unfolding layer by layer. The ancient bronze surfaces establish a simple yet textured framework, conveying the historical significance of Moutai. The combination of metal and glass in the treasure display cabinets softens the coldness of transparency, harmoniously integrating with the overall ambiance.
- Design Challenge
- The design features a courtyard-style layout, employing framing and end-scene inspired by Eastern aesthetics. Each corner invites exploration of a unique landscape, while themed private banquet rooms are thoughtfully arranged along the corridor, embracing the atrium. Each room reflects distinct regional and cultural elements, immersing diners in the essence of Eastern life and offering a spiritual retreat into seclusion.
- Research
- This ethereal space, rich in Eastern aesthetics, embodies the essence of mountains and waters, crafting a serene collection point that celebrates the timeless allure of Moutai. Chongqing’s iconic elements like Chaotianmen, the Yangtze River Cableway, and Jiefangbei are intricately woven into a melodious historical narrative, merging painting and artistic concept to evoke nostalgia for the old city. The mirrored ceiling enhances the space with a symmetrical parallel effect, expanding the visual experience and depth.
- Inspiration
- Inspired by the brand essence of Moutai, the experience center’s spacious dome invites visitors toenjoyin the ceremonial experience of the national liquor. Soft, elegant lighting creates an interplay of lines and forms, constructing a modernist framework that connects ancient traditions with contemporary design.
- Project Duration
- The project was designed and completed in August, 2024 in Chongqing, China.
- Operation Flow
- The reception area of the front hall seamlesslyextendsthe Moutai theme, featuring an open backdrop adorned with green mountain wall fabric that beautifully complements the emerald stone-patterned front desk. This design evokes the soothing sounds of silk and bamboo, inviting guests to express their emotions freely.
- Team Members
- Chief designer: Xiang Wang
- Image Credits
- HANMOVISION
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