Ge Sang Lv Wu โลโก้ธุรกิจ by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2025
Ge Sang Lv Wu โลโก้ธุรกิจ
Client: Ge Sang Lv Wu
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
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About Ge Sang Lv Wu โลโก้ธุรกิจ
เกอ ซาง ลวี่ อู่ (Ge Sang Lv Wu) ເປັນໂລໂກ້ຂອງບໍລິສັດທີ່ສ້າງຂຶ້ນສຳລັບແບຣນທີ່ຊ່ວຍໃຫ້ຊາວກະສິກອນເທິງພູເຂົາຂາຍພືດຜົນຕ່າງໆ ເຊັ່ນ: ອາຫານ, ຊາ ແລະ ເມັດກາເຟ. ໂລໂກ້ນີ້ສະແດງໃຫ້ເຫັນຮູບແຕ້ມເສັ້ນແບບງ່າຍໆຂອງດອກເກອຊາງ (Gesang) ເຊິ່ງເປັນສັນຍະລັກຂອງຂອງຂວັນທີ່ຈິງໃຈ ປະສົມປະສານກັບຮູບຊົງທີ່ຄ້າຍກ້ອນເມກ. ເສັ້ນສາຍທີ່ອ່ອນໂຍນເປັນຮູບໂຄ້ງເຮັດໃຫ້ນຶກເຖິງຮູບຊົງຂອງເມກ ແລະ ການແຜ່ຂະຫຍາຍຂອງກີບດອກ. ສີສັນທໍາມະຊາດທີ່ນຸ້ມນວນ ຮວມທັງສີຟ້າຄວາມອີ່ມຕົວຕ່ໍາທີ່ປະສົມກັບສີເທົາ ແລະ ສີຂາວ ສ້າງຄວາມຮູ້ສຶກສົດຊື່ນ ແລະ ສະຫງົບ. ສັນຍະລັກນີ້ຖືກສ້າງເປັນກຣາຟິກແບບເວັກເຕີ (vector) ໂດຍວາງຢູ່ເທິງໂຄງຕາລ່າງທີ່ອີງຕາມອັດຕາສ່ວນຄໍາ (golden section) ເຮັດໃຫ້ຮູບພາບຄົມຊັດຢູ່ໃນທຸກຂະໜາດ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Ge Sang Lv Wu โลโก้ธุรกิจ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Ge Sang Lv Wu โลโก้ธุรกิจ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Ge Sang Lv Wu โลโก้ธุรกิจ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
- Dimensions & Packaging
- Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
- Tags
- Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
- Production Technology
- Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
- Design Challenge
- The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
- Research
- Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
- Inspiration
- ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
- Project Duration
- The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
- Operation Flow
- Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
- Team Members
- Xiaobing Cheng
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