Seek AI ແອັບພລິເຄຊັນເວັບການວິເຄາະຂໍ້ມູນ by Eric Wu

Seek AI ແອັບພລິເຄຊັນເວັບການວິເຄາະຂໍ້ມູນ by Eric Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບຊອບແວ Competition Category.

ເຫຼັກຊອບແວ· 2025

Seek AI ແອັບພລິເຄຊັນເວັບການວິເຄາະຂໍ້ມູນ

by Eric Wu

Client: Seek AI

A' Design Award ລະດັບເຫຼັກ Winner in ຊອບແວ Category

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The Design

About Seek AI ແອັບພລິເຄຊັນເວັບການວິເຄາະຂໍ້ມູນ

Seek AI ແມ່ນແອັບພລິເຄຊັນເວັບທີ່ຊ່ວຍໃຫ້ຜູ້ໃຊ້ທຸລະກິດສາມາດຖາມຄຳຖາມກ່ຽວກັບຂໍ້ມູນຂອງເຂົາເຈົ້າໄດ້ໂດຍໃຊ້ພາສາທຳມະດາ. Seek AI ປ່ຽນຄຳຖາມພາສາທຳມະຊາດໃຫ້ເປັນລະຫັດ SQL ໂດຍນຳໃຊ້ໂມເດວພາສາຂະໜາດໃຫຍ່ (Large Language Models) ແລະ ໂຄງຮ່າງເອເຈັນທີ່ພັດທະນາຂຶ້ນເປັນພິເສດ. ແພລດຟອມນີ້ເຊື່ອມຕໍ່ກັບຄັງຂໍ້ມູນຕ່າງໆ ເຊັ່ນ Snowflake, BigQuery ແລະ Redshift. ໜ້າຈໍສົນທະນາ (Chat Interface) ຖືກລວມເຂົ້າກັບຕົວແກ້ໄຂ SQL ທີ່ສາມາດຂະຫຍາຍໄດ້ (Expandable SQL Editor) ເພື່ອໃຫ້ຜູ້ໃຊ້ສາມາດກວດສອບ ແລະ ປັບປຸງແຕ່ລະຄຳຖາມໄດ້. ແຜງຜູ້ຊ່ວຍ (Assistant Panel) ຊ່ວຍສະໜັບສະໜູນການເຮັດວຽກພາຍໃນຕົວແກ້ໄຂດັ່ງກ່າວ. ນອກຈາກນີ້, ຜູ້ໃຊ້ຍັງສາມາດສ້າງພາບສະແດງຂໍ້ມູນ (Visualizations) ແລະ ແບ່ງປັນຂໍ້ມູນເຊິງເລິກກັບຜູ້ຮ່ວມງານໄດ້ອີກດ້ວຍ.

The Recognition

About the A' Design Award ລະດັບເຫຼັກ

Seek AI ແອັບພລິເຄຊັນເວັບການວິເຄາະຂໍ້ມູນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Seek AI ແອັບພລິເຄຊັນເວັບການວິເຄາະຂໍ້ມູນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Seek AI ແອັບພລິເຄຊັນເວັບການວິເຄາະຂໍ້ມູນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.
Dimensions & Packaging: Seek AI is a web application built with technologies like Next.js, React, and Django. Seek connects to popular data warehouses such as Snowflake, BigQuery, and Redshift. Seek uses a custom agentic AI framework to generate data queries based on natural language questions from the user.
Tags: Generative AI, enterprise application, data analytics
Production Technology: Seek AI utilizes large language models to generate queries.
Design Challenge: The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely. A side AI assistant in the editor itself provides the continuity of AI interaction, while acknowledging that in the technical editor interface, AI becomes an assistant to the precision and lets the user take agency. This approach proves to be highly effective as users are able to freely toggle between the two modes of working and ensure that queries are accurate.
Research: In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.
Inspiration: I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.
Project Duration: The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.
Operation Flow: With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.
Team Members: Eric Wu
Image Credits: Image credit: Eric Wu
Video credit: Eric Wu