Rebrand Next ໜ້າທີ່ຫຼັກ: ການສ້າງແບຣນ by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2026
Rebrand Next ໜ້າທີ່ຫຼັກ: ການສ້າງແບຣນ
by Eluan Araujo
Client: Ash Studio
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
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- Verified Award Winner
- Verify Award Status for #167125
The Design
About Rebrand Next ໜ້າທີ່ຫຼັກ: ການສ້າງແບຣນ
ເນື້ອໃນປຶ້ມ: ໂຄງການນີ້ນຳສະເໜີລະບົບອັດຕະລັກທາງສາຍຕາທີ່ຖືກອອກແບບເພື່ອສະແດງເຖິງການຢູ່ຮ່ວມກັນ ແລະ ຄວາມຕໍ່ເນື່ອງລະຫວ່າງຄົນຕ່າງລຸ້ນອາຍຸພາຍໃນສະພາບແວດລ້ອມສະຖາບັນທີ່ໃຊ້ຮ່ວມກັນ. ຂໍ້ສະເໜີນີ້ອີງໃສ່ໂຄງສ້າງເລຂາຄະນິດທີ່ຊັດເຈນ ແລະ ເປັນໂມດູນ ເຊິ່ງເຮັດໃຫ້ສາມາດນຳໃຊ້ໄດ້ຢ່າງຍືດຫຍຸ່ນ ໃນຂະນະທີ່ຮັກສາຄວາມສອດຄ່ອງທາງສາຍຕາໄວ້. ສັນຍາລັກນີ້ປະສົມປະສານຄວາມຮຽບງ່າຍທາງຮູບແບບເຂົ້າກັບຄວາມເລິກເຊິງທາງສັນຍາລັກ ໂດຍເປີດໃຫ້ມີການປັບຕົວໃນຫຼາຍຮູບແບບ ແລະ ຫຼາຍກຸ່ມຜູ້ຊົມ. ຜົນທີ່ໄດ້ຮັບແມ່ນອັດຕະລັກທີ່ຄົງທົນ ແລະ ໃຊ້ງານໄດ້ຈິງ ເໝາະສົມກັບສະພາບແວດລ້ອມທີ່ຕ້ອງການຄວາມສົມດຸນລະຫວ່າງການສະແດງອອກແບບຮ່ວມສະໄໝ ແລະ ຮີດຄອງປະເພນີ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Rebrand Next ໜ້າທີ່ຫຼັກ: ການສ້າງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Rebrand Next ໜ້າທີ່ຫຼັກ: ການສ້າງແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Rebrand Next ໜ້າທີ່ຫຼັກ: ການສ້າງແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
- Dimensions & Packaging
- The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
- Tags
- branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
- Production Technology
- The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
- Design Challenge
- The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
- Research
- Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
- Inspiration
- This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
- Project Duration
- The project was developed between March and April 2024 in Curitiba, Brazil.
- Operation Flow
- The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.
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