Jo ຮ້ານກາເຟແລະຮ້ານອາຫານ by A4DH Branding Services is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2025
Jo ຮ້ານກາເຟແລະຮ້ານອາຫານ
Client: A4 Design House
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #169504The Design
About Jo ຮ້ານກາເຟແລະຮ້ານອາຫານ
Jo ກຳນົດຄວາມໝາຍໃໝ່ຂອງການຮັບປະທານອາຫານລະດັບສູງເປັນການສະເຫຼີມສະຫຼອງລົດຊາດ, ຄວາມເຊື່ອມໂຍງ, ແລະຊ່ວງເວລາທີ່ແບ່ງປັນຮ່ວມກັນ. ອັດຕະລັກສະນະຂອງແບຣນດ໌ຖືກອອກແບບເພື່ອດຶງດູດຜູ້ຊົມທຸກກຸ່ມອາຍຸ, ຈາກເດັກນ້ອຍຈົນເຖິງຕາຍາຍ, ໃນຂະນະທີ່ຍັງຮັກສາຄວາມແທ້ຈິງແລະຄວາມຊັບຊ້ອນ. ໂດຍມີຈຸດສຸມຢູ່ທີ່ຄວາມຫຼາກຫຼາຍຂອງລົດຊາດ ແລະຄວາມເຊື່ອມໂຍງທາງອາລົມ, ອັດຕະລັກສະນະທາງສາຍຕາໄດ້ຮັບເອົາຄວາມງາມແບບທັນສະໄໝ. ໂທນສີຂຽວເປັນສັນຍາລັກຂອງທຳມະຊາດ, ການເຕີບໂຕ, ແລະຄວາມຍືນຍົງ. ກາຟິກແບບຮູບພາບທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກອາຫານແລະອົງປະກອບການຮັບປະທານອາຫານຊ່ວຍເສີມສ້າງການເລົ່າເລື່ອງ, ໃນຂະນະທີ່ໂລໂກ້ແບບຮ່ວມສະໄໝສົມດຸນລະຫວ່າງຄວາມງ່າຍດາຍແລະຄວາມຜະຈົນໄພ. ຜົນໄດ້ຮັບແມ່ນປະສົບການທີ່ສອດຄ່ອງກັນໃນທຸກຈຸດສຳຜັດ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Jo ຮ້ານກາເຟແລະຮ້ານອາຫານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Jo ຮ້ານກາເຟແລະຮ້ານອາຫານ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Jo ຮ້ານກາເຟແລະຮ້ານອາຫານ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
- Dimensions & Packaging
- We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
- Tags
- rebranding, brand identity, identity design, logo redesign, visual language
- Production Technology
- Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points. - Design Challenge
- The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
- Research
- Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
- Inspiration
- The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
- Project Duration
- The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
- Operation Flow
- A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
- Team Members
- Creative Director: Mehdi Javadinasab
Design Director: Amir Asgharzadeh
Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal
Design QC: Vida Valizadeh
Motion Designers: Pariya Tabrizi
Ui/Ux Designer: Fatemeh Abbasi
Project Manager: Zahra Hashemi
Account Director: Baha Khatambakhsh
Account Executive: Ghazal Babajani
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