Thorn Metamorphosis ແອນິເມຊັນຜະລິດຕະພັນ by Qzens Furniture Art Design is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບເງິນ in ການອອກແບບຮູບເງົາ, ວິດີໂອ ແລະ ແອນິເມຊັ່ນ Competition Category.
ເງິນຮູບເງົາ· 2025
Thorn Metamorphosis ແອນິເມຊັນຜະລິດຕະພັນ
Client: QZENS Furniture - Art - Design
A' Design Award ລະດັບເງິນ Winner in ຮູບເງົາ Category
Verified Award Winner
Verify Award Status for #170360The Design
About Thorn Metamorphosis ແອນິເມຊັນຜະລິດຕະພັນ
Thorn Lighting ປ່ຽນແປງຮູບຮ່າງທີ່ແຫຼມຄົມທີ່ສຸດຂອງທຳມະຊາດຄືຫນາມໄມ້ ໃຫ້ກາຍເປັນວັດຖຸການອອກແບບທີ່ທັນສະໄໝທີ່ສະແດງເຖິງຄວາມດຸ່ນດ່ຽງລະຫວ່າງແຂງ ແລະ ອ່ອນ, ແສງສະຫວ່າງ ແລະ ເງົາມືດ. ດ້ວຍແຮງບັນດານໃຈຈາກການປ່ຽນແປງຮູບຮ່າງຂອງທຳມະຊາດ, ໂຄມໄຟນີ້ເປັນສັນຍາລັກຂອງຄວາມເຂັ້ມແຂງ, ຄວາມຢືດຢຸ່ນ ແລະ ການເຕີບໂຕທາງຈິດວິນຍານຜ່ານຄວາມຍາກລຳບາກ. ການອອກແບບນີ້ຜະສົມຜະສານຂອບທີ່ດິບ, ເປັນທຳມະຊາດກັບເສັ້ນສາຍອຸດສາຫະກຳ, ສະທ້ອນເຖິງຄວາມງາມ ແລະ ຄວາມຫວັງທີ່ພົບເຫັນໃນສິ່ງທ້າທາຍ. ປະສົບການແບບຮູບເງົາໄດ້ຖືກສ້າງຂຶ້ນໂດຍໃຊ້ Houdini, Redshift, ແລະ ເຕັກນິກການຈຳລອງຂັ້ນສູງເພື່ອນຳສະເໜີການປ່ຽນແປງນີ້ໃນຮູບແບບພາບ, ຜະສົມຜະສານຈິດວິນຍານທີ່ປ່າເຖື່ອນຂອງທຳມະຊາດກັບຄວາມງາມແບບທັນສະໄໝ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Thorn Metamorphosis ແອນິເມຊັນຜະລິດຕະພັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Thorn Metamorphosis ແອນິເມຊັນຜະລິດຕະພັນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Thorn Metamorphosis ແອນິເມຊັນຜະລິດຕະພັນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
- Dimensions & Packaging
- The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
- Tags
- Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
- Production Technology
- Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
- Design Challenge
- Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
- Research
- The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
- Inspiration
- Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
- Project Duration
- The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
- Operation Flow
- The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
- Team Members
- Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN - Image Credits
- Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
