Powerbuilding ອັດຕະລັກສະນະຍີ່ຫໍ້ by Anton Bukoros is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2025
Powerbuilding ອັດຕະລັກສະນະຍີ່ຫໍ້
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
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The Design
About Powerbuilding ອັດຕະລັກສະນະຍີ່ຫໍ້
PowerBuilding ແມ່ນໂຄງການຟິດເນດຈາກນິວຢອກທີ່ຜະສົມຜະສານວິທະຍາສາດ ແລະ ການຝຶກຊ້ອມ. ລະບົບທາງສາຍຕາຖືກສ້າງຂຶ້ນໂດຍອີງໃສ່ອົງປະກອບກາຟິກ: ວົງມົນເປັນຕົວແທນໂພຊະນາການ, ເສັ້ນຊິກແຊກເປັນສັນຍາລັກສຸຂະພາບ, ແລະ ເສັ້ນກົງເປັນຕົວແທນຄວາມແຂງແຮງ. ການອອກແບບໄດ້ຜະສົມຜະສານຟອນສອງແບບເຂົ້າກັນ: ຟອນແບບໂມໂນສເປດທີ່ມີລັກສະນະເທັກໂນໂລຊີ ແລະ ຟອນກໂຣເທສກ໌ທີ່ໜາ, ເຊິ່ງເປັນຕົວແທນຂອງພະລັງ. ໂທນສີອີງໃສ່ການໄລ່ລຳດັບສີຈາກສີແດງໄປສີຟ້າ, ຊ່ວຍໃຫ້ຍີ່ຫໍ້ໂດດເດັ່ນຈາກວິທີແກ້ໄຂທົ່ວໄປໃນອຸດສາຫະກຳຟິດເນດຂອງສະຫະລັດອາເມລິກາ. ຜົນທີ່ໄດ້ຮັບແມ່ນເອກະລັກສະນະທາງສາຍຕາທີ່ສອດຄ່ອງກັນ, ສາມາດປັບຂະໜາດໄດ້ໃນທັງສື່ດິຈິຕອນ ແລະ ສື່ສິ່ງພິມ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Powerbuilding ອັດຕະລັກສະນະຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Powerbuilding ອັດຕະລັກສະນະຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Powerbuilding ອັດຕະລັກສະນະຍີ່ຫໍ້ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.
As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity. - Tags
- Identity, Logo, Sport, Brand Identity
- Production Technology
- Digital printing
- Design Challenge
- A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
- Research
- During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
- Inspiration
- PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
- Project Duration
- This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
- Operation Flow
- My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information. - Team Members
- Anton Bukoros
- Image Credits
- Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros
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