Freistil ອັດຕະລັກອົງກອນ by Ina Oakley is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2025
Freistil ອັດຕະລັກອົງກອນ
by Ina Oakley
Client: Freistil Praxis Caspary
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
- 11,916
- Verified Award Winner
- Verify Award Status for #171891
The Design
About Freistil ອັດຕະລັກອົງກອນ
Freistil ແມ່ນອັດຕະລັກອົງກອນທີ່ຖືກສ້າງຂຶ້ນສຳລັບສະຖານທີ່ໃຫ້ບໍລິການກາຍະພາບບຳບັດ. ອັດຕະລັກນີ້ຄອບຄຸມທັງສື່ສິ່ງພິມແລະສື່ດິຈິຕອລ ລວມທັງນາມບັດ, ປ້າຍໂຄສະນາ, ເຄື່ອງນຸ່ງຫົ່ມ ແລະເວັບໄຊທ໌. ຊື່ Freistil ມີຄວາມໝາຍວ່າ "ຮູບແບບອິດສະຫຼະ" ເຊິ່ງສະທ້ອນເຖິງວິທີການປິ່ນປົວທີ່ມີຄວາມຍືດຫຍຸ່ນ ທີ່ຖືກເລືອກສະເພາະສຳລັບຄົນເຈັບແຕ່ລະຄົນ. ອົງປະກອບການສະແດງພາບເຊື່ອມໂຍງລະຫວ່າງຫັດຖະກຳແບບດັ້ງເດີມກັບແນວຄິດທັນສະໄໝ ໃນຂະນະທີ່ໂລໂກ້ທີ່ອີງໃສ່ຕົວອັກສອນທີ່ມີເອັບເຟັກຍືດຂະຫຍາຍ ສະແດງເຖິງການເຄື່ອນໄຫວ ແລະ ຄວາມເປີດກວ້າງ. ໂຕນສີທີ່ໃຊ້ປະກອບດ້ວຍສີມ່ວງ, ສີສົ້ມປະການັງ, ສີຂາວນວນ ແລະ ສີຟ້າ. ໄດ້ມີການເລືອກໃຊ້ເຈ້ຍຄຸນນະພາບດີ ແລະ ວັດສະດຸທີ່ຍືນຍົງ ພ້ອມທັງໃຊ້ຜູ້ສະໜອງໃນທ້ອງຖິ່ນເທົ່າທີ່ຈະສາມາດເຮັດໄດ້.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Freistil ອັດຕະລັກອົງກອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Freistil ອັດຕະລັກອົງກອນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Freistil ອັດຕະລັກອົງກອນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.
The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.
Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal. - Dimensions & Packaging
- Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.
For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.
Web design was made in XD and programming was based on WordPress. - Tags
- Health, Openminded, Rethinking, Modern, Tradition, Freedom
- Production Technology
- Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.
Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity. - Design Challenge
- The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
- Research
- Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
- Inspiration
- The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
- Project Duration
- The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
- Operation Flow
- In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.
The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.
The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice. - Patents
- buero inaoakley, 2024
- Team Members
- Ina Oakley and Anne-Marie Bayer
- Image Credits
- Mockup Maison, Adobe Firefly and Nastasic
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
