Geneus DNA and Gatta ພາຍໃນຮ້ານຄ້າປີກ, ພາຍໃນຮ້ານກາເຟ by After Design Living and Space Co.,Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award ລະດັບເງິນ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.
ເງິນພາຍໃນ· 2025
Geneus DNA and Gatta ພາຍໃນຮ້ານຄ້າປີກ, ພາຍໃນຮ້ານກາເຟ
by After Design Living and Space Co.,Ltd.
Client: After Design Living and Space Company Limited
A' Design Award ລະດັບເງິນ Winner in ພາຍໃນ Category
Verified Award Winner
Verify Award Status for #172873The Design
About Geneus DNA and Gatta ພາຍໃນຮ້ານຄ້າປີກ, ພາຍໃນຮ້ານກາເຟ
Geneus DNA ແລະ Gatta ແມ່ນການອອກແບບພາຍໃນຮ້ານຄ້າປີກແບບຫຼາຍໜ້າທີ່ ທີ່ປະສົມປະສານບໍລິການກວດພັນທຸກໍາສ່ວນບຸກຄົນເຂົ້າກັບຮ້ານກາເຟ. ຊື່ Gatta ມາຈາກຖານ DNA ສີ່ຢ່າງ ຄື A, C, G ແລະ T ເຊິ່ງເປັນສັນຍາລັກຂອງສຸຂະພາບສ່ວນບຸກຄົນ. ໂຄງການນີ້ຕັ້ງຢູ່ໃນສອງຫ້ອງທີ່ຢູ່ຕິດກັນ ຂະໜາດ 6 x 5 ແມັດ ລວມທັງໝົດ 60 ຕາແມັດ. ດ້ານໜຶ່ງໃຫ້ບໍລິການກວດພັນທຸກໍາ ໃນຂະນະທີ່ອີກດ້ານໜຶ່ງບໍລິການກາເຟ. ສະແຕນເລດ, ໂພລີຄາໂບເນດໂປ່ງໃສ, ເສັ້ນໂຄ້ງ ແລະ ໄຟ LED ແບບແຖບ ສ້າງຮູບລັກສະນະທີ່ທັນສະໄໝແບບອະນາຄົດ. ການຈັດວາງແບບເປີດກວ້າງນໍາພາຜູ້ມາຢ້ຽມຢາມຈາກວິທະຍາສາດໄປສູ່ຄວາມສະດວກສະບາຍ ເຮັດໃຫ້ການກວດຮູ້ສຶກໜ້າຢ້ານກົວໜ້ອຍລົງ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Geneus DNA and Gatta ພາຍໃນຮ້ານຄ້າປີກ, ພາຍໃນຮ້ານກາເຟ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Geneus DNA and Gatta ພາຍໃນຮ້ານຄ້າປີກ, ພາຍໃນຮ້ານກາເຟ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Geneus DNA and Gatta ພາຍໃນຮ້ານຄ້າປີກ, ພາຍໃນຮ້ານກາເຟ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
- Dimensions & Packaging
- The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
- Tags
- Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
- Production Technology
- The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
- Design Challenge
- The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
- Research
- This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
- Inspiration
- Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
- Project Duration
- The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
- Operation Flow
- This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
- Patents
- After Design Living and Space Co.,Ltd., 2025
- Team Members
- Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong
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