Top Toy ການອອກແບບພາຍໃນຮ້ານຄ້າຫຼັກ by Li Xiang is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບເງິນ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.
ເງິນພາຍໃນ· 2026
Top Toy ການອອກແບບພາຍໃນຮ້ານຄ້າຫຼັກ
by Li Xiang
Client: Top Toy
A' Design Award ລະດັບເງິນ Winner in ພາຍໃນ Category
Verified Award Winner
Verify Award Status for #174271The Design
About Top Toy ການອອກແບບພາຍໃນຮ້ານຄ້າຫຼັກ
Top Toy ແມ່ນການອອກແບບພາຍໃນຂອງຮ້ານຄ້າຫຼັກລະດັບໂລກທີ່ຕັ້ງຢູ່ຖະໜົນນານກິງຕາເວັນອອກ ໃນນະຄອນຊຽງໄຮ້. ຮ້ານນີ້ໃຊ້ພາສາທາງພື້ນທີ່ແບບເກມທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກຫີບຫໍ່ຂອງຫຼິ້ນ ແລະ ເຄື່ອງຫຼິ້ນເກມແບບຄລາສສິກ. ດ້ານໜ້າຂອງອາຄານເຮັດໃຫ້ນຶກເຖິງຫີບຫໍ່ແບບບລິສເຕີ້ ແລະ ຂັ້ນໄດຖືກຈັດວາງຄືກັບດ່ານຕ່າງໆໃນເກມ. ເຂດຕົວລະຄອນທີ່ມີສີສັນສົດໃສ ຈຸດດື່ມກາເຟ ແລະ ບລັອກກໍ່ສ້າງ ປະກອບກັນເປັນສາກທີ່ນຳພາການສຳຫຼວດ. ການກໍ່ສ້າງແບບໂມດູລ່າ ແລະ ສີສັນທີ່ໂດດເດັ່ນສະໜັບສະໜູນຫົວຂໍ້ທີ່ມ່ວນຊື່ນ. ການອອກແບບນີ້ມີເປົ້າໝາຍເພື່ອເຮັດໃຫ້ການຄ້າຂາຍປີກແບບກາຍະພາບມີການໂຕ້ຕອບ ແລະ ດຶງດູດທາງອາລົມສຳລັບຜູ້ມາຢ້ຽມຢາມທຸກໄວ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Top Toy ການອອກແບບພາຍໃນຮ້ານຄ້າຫຼັກ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Top Toy ການອອກແບບພາຍໃນຮ້ານຄ້າຫຼັກ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Top Toy ການອອກແບບພາຍໃນຮ້ານຄ້າຫຼັກ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
- Tags
- interior, retail
- Research
- On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.
Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail. - Inspiration
- Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
- Project Duration
- The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
- Operation Flow
- The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
- Image Credits
- SFAP
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