Designtide Tokyo 2024 ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ by There There - Kazune Watanabe is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບຄຳ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ຄຳກຣາຟິກ· 2026
Designtide Tokyo 2024 ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ
by There There - Kazune Watanabe
Client: Designtide Tokyo Committee
A' Design Award ລະດັບຄຳ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #174524The Design
About Designtide Tokyo 2024 ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ
ຂໍ້ຄວາມໜັງສື: Designtide Tokyo ແມ່ນງານກິດຈະກຳການອອກແບບທີ່ປະກອບດ້ວຍນິທັດສະການ ແລະ ຕະຫຼາດ ທີ່ສຳຫຼວດ ແລະ ແບ່ງປັນແນວໂນ້ມໃໝ່ໃນການອອກແບບຜະລິດຕະພັນ ແລະ ຂະແໜງທີ່ກ່ຽວຂ້ອງ. ຜ່ານການອອກແບບ, ມັນສ້າງປະສົບການທີ່ດຳລົງຢູ່ໃນພະລັງ ແລະ ອາລົມທີ່ເໜືອກວ່າສື່ດິຈິຕອນ. ຈັດຂຶ້ນຕັ້ງແຕ່ປີ 2005 ຫາ 2012, ມັນໄດ້ແບ່ງປັນວັດທະນະທຳການອອກແບບຈາກ Tokyo ສູ່ໂລກ. ໃນແຕ່ລະປີ, ນັກອອກແບບທີ່ຖືກເຊີນ ແລະ ຖືກຄັດເລືອກປະມານ 50 ຄົນໄດ້ນຳສະເໜີຜົນງານທີ່ໃຫ້ຄຸນຄ່າຄວາມຄິດສ້າງສັນເໜືອກວ່າການຄ້າ. ໃນປີ 2024, Designtide Tokyo ໄດ້ຖືກຟື້ນຟູຄືນມາໃໝ່ພ້ອມກັບໂລໂກ້ໃໝ່ ແລະ ວິໄສທັດທີ່ໄດ້ຮັບການປັບປຸງໃໝ່.
The Recognition
About the A' Design Award ລະດັບຄຳ
Designtide Tokyo 2024 ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Designtide Tokyo 2024 ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Designtide Tokyo 2024 ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
- Dimensions & Packaging
- Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components - Tags
- Graphic, Tide, Tokyo, Design, Animation
- Production Technology
- The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
- Design Challenge
- The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
- Research
- From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
- Inspiration
- "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
- Project Duration
- Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024 - Operation Flow
- The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.
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