ຜົນງານ Connect To Turkiye Aegean Part ງານວັດທະນະທຳ ໂດຍ Turkish Airlines ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2026 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບງານ ແລະ ກິດຈະກຳ.
ເຫຼັກງານ· 2026
Connect To Turkiye Aegean Part ງານວັດທະນະທຳ
ໂດຍ Turkish Airlines
ລູກຄ້າ: Turkish Airlines
ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ງານ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #175016ການອອກແບບ
ກ່ຽວກັບ Connect To Turkiye Aegean Part ງານວັດທະນະທຳ
Connect To Turkiye Aegean Part ແມ່ນງານວັດທະນະທຳຫຼາຍເມືອງທີ່ຖືກອອກແບບໃຫ້ເປັນການເລົ່າເລື່ອງທີ່ເຄື່ອນໄຫວ ແທນທີ່ຈະເປັນງານທີ່ຈັດຢູ່ບ່ອນດຽວຄົງທີ່. ແຂກຖືກນຳພາຜ່ານຫຼາຍເມືອງ ແລະ ແຕ່ລະເມືອງມີຫົວຂໍ້ ແລະ ປະສົບການທາງດ້ານຄວາມຮູ້ສຶກທີ່ເປັນເອກະລັກຂອງຕົນເອງ. ການພົວພັນເກີດຂຶ້ນຜ່ານພື້ນທີ່ ເລື່ອງລາວ ແລະ ບັນຍາກາດ ແທນທີ່ຈະຜ່ານໜ້າຈໍ. ຢູ່ບໍລິເວນແຫຼ່ງໂບຮານຄະດີເອເຟຊັສ (Ephesus) ການຕິດຕັ້ງທັງໝົດຖືກສ້າງຂຶ້ນເທິງແທ່ນໂມດູລາທີ່ຍົກສູງ ດັ່ງນັ້ນຈຶ່ງບໍ່ມີກາວ ສະຫຼັກຢຶດ ຫຼື ອຸປະກອນໜັກໃດໆແຕະຕ້ອງພື້ນດິນບູຮານ. ການອະນຸລັກມໍລະດົກ ແລະ ຄວາມເປັນເອກະລັກຂອງທ້ອງຖິ່ນຖືກຈັດວາງໄວ້ກ່ອນຄວາມຍິ່ງໃຫຍ່ ແລະ ຂະໜາດຂອງງານ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ
Connect To Turkiye Aegean Part ງານວັດທະນະທຳ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Connect To Turkiye Aegean Part ງານວັດທະນະທຳ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Connect To Turkiye Aegean Part ງານວັດທະນະທຳ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
- ແທັກ
- Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
- ເຕັກໂນໂລຊີການຜະລິດ
- To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.
Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.
Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage. - ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
- ການຄົ້ນຄວ້າ
- Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
- ແຮງບັນດານໃຈ
- This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
- ໄລຍະເວລາໂຄງການ
- The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
- ຂັ້ນຕອນການດຳເນີນງານ
- The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
- ເຄຣດິດຮູບພາບ
- All visual and media credits: Turkish Airlines
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.