Coffee Machine ໂປສເຕີພາບຫຼັກ by Edward Lu is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2026
Coffee Machine ໂປສເຕີພາບຫຼັກ
by Edward Lu
Client: Lumine
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #175312The Design
About Coffee Machine ໂປສເຕີພາບຫຼັກ
Coffee Machine ແມ່ນຊຸດໂປສເຕີພາບຫຼັກທີ່ສ້າງຂຶ້ນສຳລັບເຄື່ອງຕົ້ມກາເຟຫຼາຍລຸ້ນ. ໂປສເຕີເຫຼົ່ານີ້ຫັນຫນີຈາກພາບລັກສະນະຊີວິດແບບຜ່ອນຄາຍທີ່ນິຍົມໃຊ້ໃນການໂຄສະນາເຄື່ອງຕົ້ມກາເຟ ແລະ ເນັ້ນໃສ່ມໍລະດົກອັນຍາວນານ ແລະ ວິສະວະກຳເຢຍລະມັນ. ລຳແສງເຊື່ອມໂຍງອະດີດກັບປັດຈຸບັນໃນແຕ່ລະສາກ. ຊຸດຜະລິດຕະພັນສີ່ຊຸດຖືກກຳນົດສີ່ຫົວຂໍ້: ຊິ້ນສ່ວນອຸດສາຫະກຳ, ນະວັດຕະກຳເຕັກໂນໂລຊີ, ສະຖານທີ່ສຳຄັນລະດັບໂລກ, ແລະ ສິ່ງມະຫັດສະຈັນທາງວິສະວະກຳ. ເຟືອງ, ຊິບວົງຈອນ, ສະຖາປັດຕະຍະກຳຈຳລອງຂະຫນາດນ້ອຍ ແລະ ດາວເຄາະໃນຈັກກະວານ ຖືກນຳໃຊ້ເປັນສັນຍາລັກທາງສາຍຕາ. ສາກຕ່າງໆຖືກສ້າງ ແລະ ເຣັນເດີດ້ວຍໂປຣແກຣມ 3D.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Coffee Machine ໂປສເຕີພາບຫຼັກ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Coffee Machine ໂປສເຕີພາບຫຼັກ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Coffee Machine ໂປສເຕີພາບຫຼັກ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.
To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence. - Dimensions & Packaging
- The original posters were designed at 3634px x 2045px, 72 dpi.
- Tags
- Graphic Design, Key Visual, Advertisement Design, Poster
- Production Technology
- The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
- Design Challenge
- The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.
The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users. - Research
- Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
- Inspiration
- The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.
EQ300 transitions from ancient mechanics to today's refined craftsmanship.
EQ500 evolves from early integrated circuits to modern chips.
EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.
EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine. - Project Duration
- The project started in December 2024 and ended in April 2025.
- Operation Flow
- Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".
The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.
Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling. - Team Members
- Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian
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