ຜົນງານ Montigo Wonderland ຫນ້າທີ່ຫລັກ: ພາຍໃນຮ້ານຄ້າປີກ ໂດຍ Chong Hean Teo ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2026 A' Design Award ລະດັບທອງສຳລິດ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ.
ທອງສຳລິດພາຍໃນ· 2026
Montigo Wonderland ຫນ້າທີ່ຫລັກ: ພາຍໃນຮ້ານຄ້າປີກ
ໂດຍ Chong Hean Teo
ລູກຄ້າ: Montigo
ຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ໃນໝວດ ພາຍໃນ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #178898ການອອກແບບ
ກ່ຽວກັບ Montigo Wonderland ຫນ້າທີ່ຫລັກ: ພາຍໃນຮ້ານຄ້າປີກ
ເນື້ອໃນ: ຮ້ານ Montigo Flagship Store ໄດ້ສຳຫລວດວ່າການອອກແບບພື້ນທີ່ສາມາດມີອິດທິພົນຕໍ່ອາລົມພາຍໃນສະພາບແວດລ້ອມຂອງການຄ້າປີກໄດ້ແນວໃດ. ຕັ້ງຢູ່ໃນນະຄອນກົວລາລຳເປີ, ໂຄງການນີ້ໄດ້ນຳສະເໜີບັນຍາກາດທີ່ສະຫງົບເຊິ່ງກົງກັນຂ້າມກັບສະພາບແວດລ້ອມທາງການຄ້າອ້ອມຂ້າງ. ພື້ນທີ່ຖືກຈັດວາງອ້ອມຮອບການສະແດງທີ່ເປັນຮູບປັ້ນເຊິ່ງນຳພາການເຄື່ອນໄຫວ ແລະ ໃຫ້ການກຳນົດທິດທາງທາງສາຍຕາ. ຊັ້ນວາງເຄື່ອງທີ່ໂຄ້ງ ແລະ ການຄວບຄຸມແສງໄຟຊ່ວຍສະໜັບສະໜູນການໝູນວຽນທີ່ລຽບງ່າຍ ແລະ ຊຸກຍູ້ໃຫ້ມີການສຳຫລວດຢ່າງບໍ່ຮີບຮ້ອນ. ຊຸດວັດສະດຸທີ່ຈຳກັດເຮັດໃຫ້ສີສັນຂອງຜະລິດຕະພັນຍັງຄົງຄວາມຊັດເຈນທາງສາຍຕາ, ໂດຍປ່ຽນຈຸດສຸມຈາກການສົ່ງເສີມການຂາຍໄປສູ່ປະສົບການ ແລະ ການໂຕ້ຕອບ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບທອງສຳລິດ
Montigo Wonderland ຫນ້າທີ່ຫລັກ: ພາຍໃນຮ້ານຄ້າປີກ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Montigo Wonderland ຫນ້າທີ່ຫລັກ: ພາຍໃນຮ້ານຄ້າປີກ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Montigo Wonderland ຫນ້າທີ່ຫລັກ: ພາຍໃນຮ້ານຄ້າປີກ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The Montigo Flagship Store redefines retail as an immersive spatial narrative rather than a transactional environment. Anchored by a monumental sculptural centerpiece, the space establishes a strong visual axis that draws visitors inward. Curved display walls and layered shelving create a continuous flow, encouraging exploration while enhancing product visibility. Soft lighting and pastel tones introduce a sense of calm within a high energy shopping context, positioning the store as an experience led destination that elevates everyday objects into moments of discovery.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The flagship occupies approximately 780 square feet within a double-volume retail unit. Architectural elements are designed at human scale with curved display walls optimised for ergonomic reach and visual continuity. Ambient lighting is set at approximately 4000K, with focused product lighting at 5000K for accurate colour rendering. The immersive LED display system supports high-resolution dynamic content synchronised with spatial zones. All dimensions and systems comply with local building and safety regulations.
- ແທັກ
- experiential retail, flagship store design, interior architecture, monumentality, immersive retail, digital storytelling, spatial centrality, Malaysian design, retail innovation, user experience
- ເຕັກໂນໂລຊີການຜະລິດ
- The interior was realised using a combination of thermoformed architectural panels, custom built joinery, and modular display systems. Curved wall elements were fabricated using CNC milled substructures to achieve seamless surfaces. The central sculptural installation employs a lightweight steel frame with composite cladding for stability and reduced load. Immersive LED display walls are integrated into shelving systems with concealed cable routing and calibrated colour control. Low VOC finishes and energy-efficient lighting were applied throughout.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The primary challenge was translating monumentality and emotional calm into a compact retail footprint located within the most visually saturated environments in Kuala Lumpur. The design needed to balance architectural presence with commercial practicality, integrate immersive digital media without overwhelming the space, and meet strict mall regulations, structural limitations, and construction timelines while maintaining a coherent experiential narrative.
- ການຄົ້ນຄວ້າ
- This project employed qualitative spatial research to explore how monumentality and calm can influence retail behaviour. Objectives focused on reducing sensory fatigue in high density shopping environments. Methods included site observation, customer journey mapping, and prototyping of spatial layouts and lighting. Findings indicated that centralised layouts and restrained stimuli increased dwell time and engagement. The research demonstrates how experience centric design can redefine contemporary retail environments.
- ແຮງບັນດານໃຈ
- The design is inspired by the architectural ambition in Kuala Lumpur and its transformation through iconic landmarks such as the Petronas Twin Towers, Merdeka 118 and Tun Razak Exchange. These structures represent progress, optimism and a redefinition of the city skyline. The flagship store aspires to achieve a similar impact at a human scale, introducing a calm and distinctive environment within a dense commercial setting. It is conceived as a contemporary landmark that reflects local identity while projecting a forward looking retail vision.
- ໄລຍະເວລາໂຄງການ
- The project was designed and realised in 2025 and is located at Pavilion Bukit Bintang, Kuala Lumpur, Malaysia, within the primary shopping and tourism district.
- ຂັ້ນຕອນການດຳເນີນງານ
- Visitors enter into a visually calm space that slows movement and draws attention toward a central sculptural display. Circulation follows gentle curves around the core, encouraging intuitive exploration. Product discovery unfolds gradually through colour, light, and digital storytelling, before concluding at a customisation counter. The layout transforms shopping into a deliberate, immersive experience rather than a transactional activity.
- ສິດທິບັດ
- Trademark (2024) Montigo.
- ເຄຣດິດຮູບພາບ
- Image #1: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #2: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #3: Photographer All Is Amazing, Montigo Flagship Store, 2024.
Image #4: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #5: Photographer All Is Amazing, Montigo Flagship Store, 2025.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
