Once Upon a Rabbit ໜັງສັ້ນອະນິເມຊັນ by Jesseter Wang and Hannah Sun is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບຮູບເງົາ, ວິດີໂອ ແລະ ແອນິເມຊັ່ນ Competition Category.
ທອງສຳລິດຮູບເງົາ· 2026
Once Upon a Rabbit ໜັງສັ້ນອະນິເມຊັນ
by Jesseter Wang and Hannah Sun
A' Design Award ລະດັບທອງສຳລິດ Winner in ຮູບເງົາ Category
Verified Award Winner
Verify Award Status for #180467The Design
About Once Upon a Rabbit ໜັງສັ້ນອະນິເມຊັນ
Once Upon a Rabbit ແມ່ນໂຄງການອອກແບບອະນິເມຊັນທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກລາຍລະອຽດທາງວັດທະນະທຳຂອງເທດສະການໂຄມໄຟ ແລະ ຄວາມຊົງຈຳທາງພາບຂອງໄວເດັກ. ຜົນງານນີ້ໄດ້ສ້າງພາສາທາງພາບທີ່ອ່ອນນຸ້ມ ແລະ ສະແດງອອກ ຜ່ານການປະສົມປະສານລະຫວ່າງຮູບຊົງທີ່ມີມິຕິ ແລະ ຄວາມຮູ້ສຶກແບບແຕ້ມດ້ວຍມື, ສ້າງເປັນພາບທີ່ໃຫ້ຄວາມຮູ້ສຶກທັງເປັນລະບຽບ ແລະ ຫຼິ້ນສະໜຸກ. ລວດລາຍທີ່ປາກົດຊ້ຳໆ ເຊັ່ນ ກະຕ່າຍ ແລະ ຖັງຢວນ (ໝາກບົວລອຍ) ຖືກນຳໃຊ້ເປັນຈຸດຍຶດເໜັ່ຍທາງພາບ, ໃນຂະນະທີ່ການເຄື່ອນໄຫວ, ຈັງຫວະ ແລະ ການຈັດວາງອົງປະກອບ ໄດ້ເນັ້ນໃສ່ບັນຍາກາດ ແລະ ຄວາມຕໍ່ເນື່ອງ, ສົ່ງຜົນໃຫ້ເປັນປະສົບການອອກແບບທີ່ກົມກຽວ ຊຶ່ງມີຮາກຖານມາຈາກຄວາມອົບອຸ່ນ, ຄວາມຄຸ້ນເຄີຍ ແລະ ການສະທ້ອນທາງວັດທະນະທຳ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Once Upon a Rabbit ໜັງສັ້ນອະນິເມຊັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Once Upon a Rabbit ໜັງສັ້ນອະນິເມຊັນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Once Upon a Rabbit ໜັງສັ້ນອະນິເມຊັນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
- Dimensions & Packaging
- 16x9 video file
- Tags
- Animation, Motion Design, Illustration, Culture, Year of Rabbit
- Production Technology
- The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
- Design Challenge
- A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
- Research
- This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
- Inspiration
- Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
- Project Duration
- The project was developed and completed in 2023 as an independent animation project, produced remotely.
- Operation Flow
- Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
- Team Members
- Jesseter Wang,
Hannah Sun - Image Credits
- Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]
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