Prepd ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2026
Prepd ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ
Client: Cansu Ferreira
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
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The Design
About Prepd ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ
ຂໍ້ຄວາມ: Prepd ເປັນແພລດຟອມສົ່ງອາຫານທີ່ມີນະວັດຕະກຳ ເຊິ່ງປ່ຽນສູດອາຫານຈາກຜູ້ມີອິດທິພົນທາງດິຈິຕອນໃຫ້ກາຍເປັນອາຫານທີ່ຖືກກຽມຢ່າງມືອາຊີບ. ອັດຕະລັກຂອງມັນເນັ້ນໃສ່ຄວາມງາມທີ່ໂດດເດັ່ນ ແລະ ທັນສະໄໝ ຊຶ່ງອອກແບບມາເພື່ອປັ່ນປ່ວນວົງການເຕັກໂນໂລຊີອາຫານ. ດ້ວຍໂລໂກ້ໄທ້ທີ່ສະຫຼາດ ພ້ອມກະທະຈືນທີ່ໃຊ້ພື້ນທີ່ຫວ່າງ (negative space) ແລະ ໂທນສີຂຽວ ແລະ ໄລມ໌ທີ່ມີຄວາມຄົມຊັດສູງ, ແບຣນນີ້ສະເຫຼີມສະຫຼອງການເຊື່ອມໂຍງລະຫວ່າງຜູ້ສ້າງສັນ ແລະ ຜູ້ບໍລິໂພກ. ຜ່ານການຖ່າຍພາບທີ່ສະແດງອອກ ແລະ ໃຫ້ຄວາມສຳຄັນກັບຄວາມເປັນມະນຸດເປັນອັນດັບທຳອິດ ພ້ອມກັບຮູບຊົງເລຂາຄະນິດທີ່ສະອາດ, Prepd ປ່ຽນການເລື່ອນໜ້າຈໍໃຫ້ກາຍເປັນປະສົບການຮັບປະທານອາຫານທີ່ຈັບຕ້ອງໄດ້ ແລະ ມີຄຸນນະພາບສູງ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Prepd ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Prepd ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Prepd ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
- Dimensions & Packaging
- Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
- Tags
- food, app, delivery, digital, modern, colorful
- Production Technology
- The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
- Design Challenge
- The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
- Research
- Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
- Inspiration
- The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
- Project Duration
- 6 months, France and Saudi Arabia
- Operation Flow
- For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.
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