Bwl Hong Kong ພາຍໃນສູນບໍລິການລູກຄ້າ by Bean Buro is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.
ທອງສຳລິດພາຍໃນ· 2026
Bwl Hong Kong ພາຍໃນສູນບໍລິການລູກຄ້າ
by Bean Buro
Client: Bean Buro
A' Design Award ລະດັບທອງສຳລິດ Winner in ພາຍໃນ Category
Verified Award Winner
Verify Award Status for #181693The Design
About Bwl Hong Kong ພາຍໃນສູນບໍລິການລູກຄ້າ
Bwl ຮົງກົງ ແມ່ນການອອກແບບພາຍໃນສູນບໍລິການລູກຄ້າແບບຫຼາຍໜ້າທີ່ ທີ່ລວມເອົາໜ້າທີ່ຂອງຫ້ອງວາງສະແດງສິນຄ້າ ຮ້ານກາເຟ ການຝຶກອົບຮົມ ແລະພື້ນທີ່ເຮັດວຽກເຂົ້າໃນລໍາດັບພື້ນທີ່ຢ່າງຕໍ່ເນື່ອງ. ການຈັດວາງແບບທາງຍ່າງພານໍາພາຜູ້ມາຢ້ຽມຢາມຈາກການວາງສະແດງໜ້າຕ່າງທີ່ອ່ອນໂຍນ ໄປສູ່ໂຕະວາງສະແດງແບບປະຕິມາກຳຢູ່ໃຈກາງ ແລະຫ້ອງນັ່ງພັກຜ່ອນທີ່ຫັນໜ້າສູ່ທ່າເຮືອ. ກະເບື້ອງດິນເຜົາ ໄມ້ໄຜ່ຜ່າເຄິ່ງ ສະແຕນເລດ ແກ້ວລາຍຮ່ອງ ແລະແສງໄຟທີ່ເຊື່ອງໄວ້ ສ້າງບັນຍາກາດທີ່ສະຫງົບແລະມີຊີວິດຊີວາ. ຝາກັ້ນທີ່ຍືດຫຍຸ່ນໄດ້ ວັດສະດຸບຸຜະໜັງກັນສຽງ ແລະເຄື່ອງເຟີນິເຈີແບບໂມດູລາ ເຮັດໃຫ້ພື້ນຊັ້ນດຽວສາມາດຈັດຮູບແບບໃໝ່ໄດ້ ສໍາລັບການໃຫ້ຄໍາປຶກສາ ແລະງານກິດຈະກໍາຂະໜາດໃຫຍ່ຂຶ້ນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Bwl Hong Kong ພາຍໃນສູນບໍລິການລູກຄ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Bwl Hong Kong ພາຍໃນສູນບໍລິການລູກຄ້າ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Bwl Hong Kong ພາຍໃນສູນບໍລິການລູກຄ້າ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- BWL Hong Kong is a hybrid customer centre that unites wellness retail, cafe, training, and workplace functions in a single sculptural promenade. A bamboo and terracotta palette, panoramic harbour views, modular furnishings, and acoustically adaptable rooms create a calm yet vibrant environment that supports product storytelling, social engagement, and flexible events within one cohesive spatial narrative.
- Dimensions & Packaging
- A showroom of 5,020 square feet on a single floor plate in a Grade A commercial building in Hong Kong.
- Tags
- Commercial Design, Commercial Space, Showroom, Hong Kong, Workplace, Training Rooms, Customer Centre
- Production Technology
- The design was realised through close collaboration with local fabricators and craftspeople, prototyping bespoke stainless steel display elements, concealed lighting details, and modular joinery systems. Locally sourced terracotta tiles, halved bamboo, fluted glass, and acoustic linings were mock tested on site to balance visual texture, durability, and acoustic performance. Loose furniture was specified as modular, repairable components to support future reconfiguration and extended life cycles.
- Design Challenge
- The main challenge was reconciling a highly mixed programme including retail, events, training, and office spaces within a single open floorplate while preserving calm and clarity. We had to negotiate strict building regulations, acoustic constraints, and tight construction timelines while prioritising local materials and low impact detailing. Through iterative prototyping, careful zoning, and concealed technical solutions, we transformed these constraints into a coherent, living environment that can continuously adapt over time.
- Research
- Type of research: mixed qualitative and spatial performance research. Research objectives: to create a multifunctional hub that enhances wellbeing, brand storytelling, and operational efficiency. Methodology: precedent studies, post occupancy reviews, stakeholder interviews, and material life cycle assessments. Tools: mock ups, VR walkthroughs, acoustic simulations, daylight analysis. Participants: staff, customers, local makers. Results: flexible zoning and sustainable materials support focus and social activation, strengthening business performance.
- Inspiration
- The project is inspired by Hong Kongs dual character as a dense vertical city beside a living harbour. Bamboo scaffolding, terracotta pavements, and reflective water are translated into spatial and material motifs. Ongoing research into wellbeing, biophilic design, and circular material strategies informs the narrative, ensuring cultural references, sensory comfort, and environmental responsibility are integrated rather than decorative.
- Project Duration
- The project commenced in July 2024. Design development, prototyping, and coordination continued through the year, with construction on the high-level floor of the World Trade Centre in Causeway Bay completed in December 2024. The BWL Hong Kong Regional Customer Centre has since been in active daily use for retail, training, and corporate events.
- Operation Flow
- Visitors enter through a gentle window display before being led along a clear promenade that unfolds from social hub to showroom, cafe, training rooms, and back-of-house workspace. Key moments include an Instagram-ready product installation, a central sculptural display table, and a harbour-facing lounge. Flexible partitions, intuitive sightlines, and consistent material cues make it easy to navigate, host events, and shift between intimate consultations and larger gatherings.
- Team Members
- Lorène Faure
Kenny Kinugasa-Tsui
Alvin Bunjaya
Phoebe Yeung - Image Credits
- Image #1: Photographer Steven Ko Interior Photography, BWL Hong Kong, 2025.
Optional Image #1: Photographer Steven Ko Interior Photography, BWL Hong Kong, 2025.
Optional Image #2: Photographer Steven Ko Interior Photography, BWL Hong Kong, 2025.
Optional Image #3: Photographer Steven Ko Interior Photography, BWL Hong Kong, 2025.
Optional Image #4: Photographer Steven Ko Interior Photography, BWL Hong Kong, 2025.
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